Hiring-digital Marketing Specialist(Remote Work) - Toronto, Canada - Light Speed Web Inc

Description

• Plan and execute all digital marketing, including SEM/SE0, social media, and display & google ads campaigns & Facebook ads.
• Responsible for planning and executing PPC Campaigns. Setting up, managing & tracking campaigns effectively in terms of budget & conversions.
• Responsible for creating marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
• Highly creative experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Suggest and implement direct marketing methods to increase profitability

• Proven working experience as a Digital Marketing Specialist in a relevant field.
• Understand client goals, create, and execute strategies to exceed defined goals.
• Planning Marketing Strategies to help drive traffic and engagement.
• Deeper understanding of SEO and performance marketing in FB, Insta and Google ad platforms

• Experience working with WordPress and updating content in multiple CMS environments
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Knowledge in Zoho / Salesforce CRM is preferred

• Day shift

• SEO: 3 years (required)
• Wordpress: 1 year (required)