Marketing Manager - Markham, Canada - Royal Scenic

Royal Scenic

Verified Company

Markham, Canada

5 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Join a growing, dynamic, successful and profitable company Royal Scenic is a major air consolidator and tour wholesaler that serves the travel trade exclusively.

Our job is to make it easier for travel professionals across the nation to serve their customers better. This position will be based in our Markham, head office.

Marketing Manager

This role will support the company strategy with a commercial action plan to develop business through existing and new clients.

The Marketing Manager will collaborate with the Sales team to increase the clients' engagement in phase with the company's priorities.

The Marketing Manager will leverage the company's database to identify opportunities areas for Sales, Operations and Product as well as with our airlines and Tourism Boards partners.

This role will be responsible for the end-to-end delivery of a range of campaigns across the full marketing mix by making use of available resources.

This role will encompass the elaboration and implementation of marketing strategies, business analysis, brand development, events & trade shows, online & offline marketing, and collateral development & distribution.

Key responsibilities to include:

Develop and implement a Commercial strategy from a Marketing angle to increase new and existing clients engagement with the Sales team
Manage the production of the company's marketing material such as Tour brochure, Sales kit, Webinars, internal and external communication from creation to production
Manage the financial budget for Marketing for the year as well as each project
Manage the development and implementation of marketing activity and the appropriate platforms, ensuring projects are delivered on time and within budget.
Use tracking methods to monitor the effectiveness of each campaign
Conduct regular Business Intelligence analysis to identify growth opportunities for Sales, Airlines and Tourism Partners. Formulate recommendations to the leadership.
Develop strong working relationships with internal departments, external agencies/partners/ suppliers.
Build a strong relationship with our Tourism Boards partners.
Negotiate Marketing Sponsorship contracts with Tourism Boards and Airlines partners
Plan, execute and coordinate with the support of the Marketing Specialist the day to day marketing activities to be carried out to maximum effectiveness with other t
College diploma or Undergraduate degree with Marketing focus
Excellent communication skills both verbally and in writing
Experience in data analysis and recommendation report
Proficiency level in Word, Powerpoint, Excel
Knowledge in PowerBi will be an asset
Ability to work within a fast paced environment
Creative with good copywriting skills and attention to detail
Knowledge of Google Analytics & social media tools.
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