Deployment Specialist - Markham, ON, Canada - Cella

Description

Cella is seeking a dynamic and experienced Marketo Specialist to join our client's organization on a 6-month contract basis.

As the Marketo Specialist, you will be responsible for the day-to-day ownership of the Marketo platform, overseeing planning, setup, and maintenance of email programs, automated workflows, and triggered campaigns.

Develop, monitor, test, and optimize Marketo programs tailored for various stages of the marketing and sales funnels, with a primary focus on our broker sales channel.

Collaborate closely with business units to design, build, configure, and implement Marketo solutions that align with organizational goals.
Adhere to Adobe best practices, maintain code documentation, and ensure thorough testing of all custom development.
Execute, optimize, and track the performance of digital campaigns, leveraging insights to enhance targeting and messaging strategies.

Design, layout, and create content for email marketing, including coding email templates and landing pages using HTML and CSS as needed.

Maintain campaign lists, ensure data quality, and understand the flow of data to and from the CRM system.
Analyze and report on key performance metrics, providing actionable insights to drive conversions, minimize opt-outs, and enhance content effectiveness.

Serve as a point of contact between external business units and MarTech, ensuring seamless integration of our MarTech stack with cross-functional teams and third-party vendors.

Strong proficiency in HTML, CSS, and email design principles.
Ability to analyze data, derive insights, and translate them into actionable strategies.