Digital Marketing Specialist - Burnaby, Canada - Create Career College

Create Career College

Verified Company

Burnaby, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Create Career College, a private college dedicated to the vocational training and education of local and overseas students, is committed to the future success of its students offering the highest standard of instruction and guidance.

We offer a student-centered hands-on approach to learning under the guidance of dedicated educational professionals who are among the most experienced and most qualified in their respective fields.

We cultivate professional growth and positive working environments for our employees, which fosters our values of diversity, inclusion, integrity, respect and Value-centricity.

We are seeking a proactive, reliable, responsible Digital Marketing Specialist to join our Marketing family

Reporting to the Marketing Manager, the Digital Marketing Specialist is responsible for the development and execution of marketing initiatives ensuring the College's successful digital marketing strategy.

This includes the development and execution of leading edge digital marketing strategies, analyzing and transforming data into optimizations that improve student recruitment, developing and executing innovative marketing communications plans and products, pursuing recruitment targets, and leveraging data to create customized digital solutions.

RESPONSIBILITIES

Understand and evaluate Create Career College's corporate culture, programs, campuses, and target demographics
Research, analyze and report on competitor's digital marketing strategies and communications
Create effective and compelling content across a range of digital marketing channels to support the overall marketing plan
Share creative suggestions for display ads and landing page assets with the Marketing team
Develop, monitor, and optimize Google AdWords, Facebook, and Instagram advertising campaigns
Develop landing pages for testing to increase conversion rates
Manage and implement A/B testing initiatives to continuously optimize campaign performance
Perform ongoing keyword research to identify content opportunities and in response to competitive dynamics and new product launches
Track and analyze key metrics and generate weekly reports on ad conversions using our inhouse CRM and Google Analytics
Performs other related duties as required

QUALIFICATIONS

Postsecondary education, including degree, diploma, or certificate in Digital Marketing or a related field
Speaking Korean or Portuguese or Spanish (preferred)
More than 1 year of experience in a similar position
Specialized training and courses in digital marketing, analytics, CRM, social media, digital advertising and search engine optimization (SEO)
Proven ability to deliver creative and innovative marketing solutions, from ideation to activation in the market.
Collaborates with agency and internal partners to develop strong, integrated campaigns and social media strategies with the relevant analysis and business context to support decisions and drive corporate objectives.
Working knowledge of CRM tools and customer databases, SEO, and Google Analytics and/or payperclick advertising
Demonstrated knowhow of effective social media use, engagement and management, including planning and writing for social media platforms, developing content calendars, and reporting KPIs
Google AdWords and Facebook Blueprint certified
Knowledge of Zapier and/or WebHooks is considered an asset
Experience with web Content Management Systems (CMS) such as WordPress.
Creates and executes social media strategy, aligning with the digital strategy, develops and curates content for Institute social media accounts
Monitors digital trends and experiments with new digital tools.
Manages the student blogger and influencer program.

We thank all applicants, however only shortlisted ones will be contacted for an interview.

Job Types:
Full-time, Permanent

Salary:
$36,775.10-$74,945.21 per year

Benefits: