Manager, Marketing Operations - Toronto, Canada - Points

Description

Travel is not just about the destination; it's about every memory made along the way.

We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences.

Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel.

Come help us transform everyday travel into extraordinary experiences.

ABOUT THE ROLE: As the Marketing Operations Manager at Plusgrade, you will play a pivotal role in leading the transformation of our marketing tech stack. You will be a driving force behind enabling commercial growth from personalization and multivariate testing. You are a builder who works well with autonomy and loves collaborating across multiple departments across the business.

Reporting to the Director, Partner Marketing, you will:

• Collaborate with Engineering, Product, and other stakeholders to consult on Salesforce Marketing Cloud build and integration
• Work with Partner Marketing and the Analytics & Insights teams to manage segmentation/personalization, create engaging multivariate tests, build and optimize user journeys, make changes to content, and run campaigns for our partners
• Establish and maintain end-to-end campaigns within Salesforce Marketing Cloud, which includes, review, approvals, measurement, and insights
• Design scalable processes to accommodate the company's growth
• Manage testing initiatives across various channels throughout the user journey
• Continuously enhance internal systems for improved efficiency
• Own and maintain marketing tech stack and processes; create and keep up-to-date documentation
• Create process for and manage campaign requests approvals
• Propose and implement innovative marketing processes and strategies, leveraging the latest trends and technologies to ensure Plusgrade stays ahead in the competitive landscape
• Take ownership of marketing operations from conception to execution, including ideation, planning, and implementation
• Be the go-to person for all aspects of marketing operations YOU ARE SOMEONE

WITH:

• 5+ years of experience in marketing operations
• 3+ years of experience working with Salesforce Marketing Cloud; certification preferred
• Strong understanding of marketing operations, including campaign management, data analytics, and marketing automation
• Creative problem-solving abilities and a collaborative mindset
• Passion for designing processes that scale
• Knowledge of HTML and CSS
• Familiarity with webhooks and API integration
• An entrepreneurial mindset
• A self-starter approach and ability to thrive in a dynamic environment
• A results-oriented mindset with a focus on achieving objectives
• Ability to be resourceful and adaptable to evolving challenges WHAT YOU'LL LOVE ABOUT US: RRSP/401(k)

Matching Comprehensive Health Plans Flexible Paid Time Off Travel Experience Credit Annual Wellness Credit Team Events and Monthly Lunches Home Office/Commuter Credit Work From Anywhere Program Parental Leave Top Up Adventure Pass
OUR PROCESS: Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.

We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally.

All applications will be reviewed by our Talent Team and the successful candidate(s) will go through the following recruitment process:

• Recruiter Phone Interview
• Hiring Manager Interview
• Take-home Assessment or remote coding exercise (if applicable)
• Team Interview All candidates will be provided with feedback regardless if they pass or didn't pass any of our interview stages. All your information will be kept confidential.