Product Manager- Aed- Automatic External - Hamilton, Canada - Stryker Corporation

Stryker Corporation

Verified Company

Hamilton, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Why join Stryker?:

Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards - not to mention various social and recreational activities, all of which are location specific.

Know someone at Stryker?:

Who we want:

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Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
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Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
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Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
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Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do:

As a Product Manager, you will develop and direct marketing programs for the AED- Automatic External Defibrillator products in Canada.

You will help establish marketing strategies, including product direction, advertising, pricing, expense budgets, profit plans and helping manage the product life cycle.

You will prepare and coordinate product introductions and updates.

Understand key competitors and their relative strengths/weaknesses
Understand customer groups, including why customers buy the product or service approach for the product or portfolio
Understand the different marketing channel strategies and associated business implications
Track and report results/KPIs to leadership and sales
Understand key competitors and their relative strengths/weaknesses

and maintain networks of people and resources for obtaining competitive information

Explain different product features to different customers as appropriate to their needs
Maintain customer engagement and deeply understand customer needs
Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
Understand competitive dynamics in the market
Understand what customers value and how they perceive different attributes of the product or portfolio
Articulate why the product or portfolio adds value or solves problems for the customer
Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Propose objectives for generating clinical evidence and evaluating studies
Tie the business goal of the product or portfolio to the overall goal of Stryker
Synthesize market trends and make recommendations on areas of strategic focus
Develop new strategies, sales tools, and communication plans for the product or portfolio
Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
Responsible for the obsolescence plan
Provide analytical support to set price
Establish shortrange and longrange improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning
Provide marketing intelligence group with key objectives and inputs to drive customer insights