Performance Marketing Manager, Ecommerce - Mississauga, Canada - Reckitt

Reckitt

Verified Company

Mississauga, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Performance Marketing Manager, eCommerce

Mississauga,
Ontario

Competitive Salary & excellent benefits package
Responsible for delivery of performance excellence across Reckitt Canada e-commerce business. Building and Delivering E-Business strategies across power brands such as Lysol, Finish, Airwick etc.

Partnering with key E-Commerce platforms such as Amazon (1st Party and 3rd Party), Last Mile (Instacart etc.), Pure Play and Bricks & Clicks designing lower funnel activations.

PM Manager will be responsible for identifying and driving paid/owned/earned lower funnel activations across platforms. Research competitor data to understand current industry trends to stay competitive and develop best practices for E-Commerce business.

Important to represent the end consumer and bring in their perspective and insights to add value within the broader E-Commerce team.

This role will be the main point of contact for brand performance and work closely with commercial, digital transformation, innovation, and brand functions to bring the overall e-commerce strategy to life.

You'll:

Lead the online performance strategy for Reckitt's Hygiene portfolio
Build indepth understanding of the category, competition dynamics, brand portfolio, pricing, and promotional plot
Run testing to continuously optimize the user experience and hence improve conversion and traffic
Build a comprehensive media plan based on activating the right levers such as promo recommendation, portfolio strategy and innovation recommendation, media activation (demand capture as well as demand creation)
Ability to build, run and optimize performance marketing campaigns in search and other platforms
Build a clear targeting strategy (based on identified consumer and category insights); reach strategy to suppress multiple touch points within the retailer ecosystem (Amz/ WMT); messaging hierarchy across different touchpoints
Align with commercial teams on hero SKU strategy, promotional strategy and communication strategy
Work closely with search/media team to maximize targeting & campaign objectives based on analysis of past campaign performance
Responsible for media outperformance by ensuring low CAC and high ROAS
Able to bring together data points from various data systems (POS, media metrics, category metrics) to holistically look at the business impact
Understand all information pertaining to ePOS and brand P&L for ebusiness
Proficient with data systems and technology platforms. Starts becoming the team champion on systems such as Pacvue, ABVP, PowerBI, Edge Market Share etc
Have a good understanding of budget management, planning annual calendars for Reckitt brands in the E-Commerce space to hit growth targe
Track monthly spends and ensure optimization of funds across several brands, retailers and tactics throughout the year and key sync periods such as Prime Day, Black Friday

You'll succeed because
you're passionate about using data to grow brands across digital platforms

You've:

Educational Background
Degree educated from a US/Canadian or an Internationally recognized University
24 years' experience in digital marketing/ brand marketing/ content marketing
Experience in planning, optimization and executing ecommerce performance campaigns in leading platforms like Amazon, Instacart, LCL etc.
Career in leading CPG company/ ecommerce/ eretailer a plus
Research & A/B testing experience a plus
Understanding of media, digital campaigns, and SEO practices
Cross function exposure to other business operations
Strong analytical skills
Entrepreneurial and financially & commercially astute

You'll love it because
you'll have the freedom to make a difference. You'll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.

Equality:

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.