Marketing Coordinator - Burlington, Canada - Oxford Living

Description

Oxford Living is a leading provider of retirement residences across Ontario, committed to enhancing the lives of seniors through exceptional care and vibrant communities.

This role will be instrumental in driving marketing initiatives and supporting administrative tasks to ensure the continued success of our retirement residences.

• Actively participate in residence marketing meetings to support occupancy and business goals.
• Coordinate marketing campaigns, including digital advertising, print materials, and events, to promote occupancy and brand awareness.
• Conduct market research and analysis to identify trends, competitor activities, and opportunities for growth.

• Manage social media accounts and online presence to engage with current and prospective residents, families, and community members.
• Maintain and update the content on the company website to ensure accuracy and relevance.
• Monitor online reviews and feedback, responding promptly and professionally to maintain a positive reputation.
• Manage Google profiles and listings for each retirement residence to ensure accuracy and completeness of information.
• Coordinate Google Ads campaigns, including keyword research, ad creation, budget management, and performance tracking.
• Optimize Google Ads campaigns to maximize return on investment (ROI) and drive qualified leads.
• Stay updated on industry trends and best practices in search engine marketing (SEM) and Google Ads to continuously improve campaign effectiveness.

• Monitor and track budgets and deadlines. Process invoices and marketing expenses.
• Produce monthly performance reports and other reports as required.
• Monitor and track the performance of marketing activities, document actions taken, and suggest improvements.

• Help residences plan and organize community events, open houses, and informational sessions to attract potential residents and build relationships with local stakeholders.
• Coordinate participation in local fairs, health expos, and other relevant events to increase visibility and generate leads.

• Assist with administrative tasks such as maintaining databases, managing calendars, and preparing reports.
• Coordinate with external vendors and suppliers for marketing materials, signage, and promotional items.
• Provide general support to the marketing team as needed, including scheduling meetings, managing correspondence, and handling inquiries.

• Liaise with residence managers, sales teams, and corporate stakeholders to ensure alignment of marketing efforts with operational objectives.
• Communicate regularly with residents, families, and staff to gather feedback, address concerns, and promote community involvement.
• Perform all tasks efficiently and effectively at a fast pace, ensuring quality control with graphic standards, positioning of logos, accuracy of contact information for residences, web links, copywriting, spelling, and grammar.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in marketing coordination or a similar role, preferably in the healthcare or senior living industry.
• Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
• Ability to work independently and collaboratively in a fastpaced environment, demonstrating flexibility and adaptability.

• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Vision care
• Work from home

• Monday to Friday

• Burlington, ON L7L 6C7: reliably commute or plan to relocate before starting work (required)

• Bachelor's Degree (preferred)

• Marketing: 3 years (preferred)

• Driving Licence (required)