Marketing Manager - Calgary, Canada - Kanopii Inc

Description

Kanopii is a Canadian-owned online marketplace that empowers a community of people (hosts, guests, vendors, clients) by providing a platform where idle resources can be 'traded' for income.

Kanopii provides a robust catalogue of rentals for business and leisure travelers irrespective of their lifestyle and budget.

The Kanopii platform goes beyond cultivating a sharing economy for resource exchange to facilitating connections and collaborations within the Kanopii community.

We are seeking a dynamic, dedicated, and enterprising individual for the position of Marketing & Communications Manager.

• Intimate understanding of traditional and emerging marketing channels.
• Ability to work with crossfunctional stakeholders and team leaders/members to transform ideas to content, build the company's portfolio, and bring campaigns to life.
• Excellent (verbal and written) communication skills and analytical skills.
• Adept at thinking 'outside the box'; should be extremely creative and innovative.
• Budgetmanagement skills and proficiency: experience with planning, project delivery and business process transformation.
• Analytical skills to forecast and identify trends and challenges.
• A growth mindset and are always looking to learn new things.
• Proven success designing and executing marketing and communications strategies and campaigns.

Roles & Responsibilities

• Oversee all marketing campaigns for the company or the department.
• Implement strategies.
• Promote a business, product, or service.
• Update senior leadership on the progress of marketing activities and reporting on the results of campaigns.
• Collaborate with media organizations and advertising agencies.
• Coordinate with the sales team and other departments to produce effective strategies.
• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks.
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.
• Stay up to date on industry trends and able to stay ahead of the curve.
• Excellent organizational and project management skills and ability to meet deadlines.
• Develop and oversee marketing campaigns.
• Communicate and negotiate with vendors and agencies.
• Analyze and report on customer feedback and campaign performance.
• Develop surveys for customer feedback.
• Approve ads, copyediting, and proofreading as necessary.

Digital Materials

• Develop digital media content, including videos, for web and social media use, as well as written content for the company's blog and social media feeds.
• Prepare and design various communications materials, including presentations, print and online advertising, website content, press releases, and newsletters.
• Create, design, and manage marketing communications activities to generate brand identity, drive opportunities, and engage the community.
• Coordinate and oversee all graphic design activities.
• Oversee SEO/SEM, implement search engine optimization (SEO) strategies.

Website/social media

• Manage web account, including tracking, analyzing, and reporting.
• Identifying key social media tools and managing their use.
• Lead communication and marketing initiatives.
• Develop strategies to increase brand awareness.
• Develop and implement communications to improve internal and external engagement.
• Generate leads through digital content marketing.
• Collaborate with sales team to drive sales.
• Moderate social platforms.

What you bring

• Degree in Marketing, Advertising, Communications, or related field preferable.
• A true collaborative spirit and a relationship building mindset.
• Prior work experience successfully navigating large, complex companies with multiple products.
• Prior work experience in managing marketing, communications, press, for the company and activities within the marketing department.
• Strong affinity for and knowledge of the hospitality and vacation rental industry.
• Knowledge of highend luxury hospitality market is desirable.
• Strong command of the English language both written and spoken.

Job Types:
Full-time, Permanent


Benefits:

• Dental care
• Extended Health Care
• Disability insurance
• Extended health care

Schedule:

• 8hour shift
• Monday to Friday

We thank all those who apply, but only those selected to participate in the next phase of our interview process will be contacted.