Marketing Content Writer - Richmond, Canada - Xypex Chemical Corporation
3 weeks ago
Description
Are you interested in the world of concrete? If so, we have an exciting opportunity in our marketing department for a talented Marketing Content Writer to join our team.
In this role, you will produce high-quality written content for various marketing channels, focusing on positioning Xypex as an authority and supporting the education and acquisition of new customers.
GENERAL DESCRIPTION
- Reporting to the Marketing Manager
- Creating and producing B2B highquality written content for various marketing channels.
PRINCIPAL OBJECTIVES
- Position Xypex as an authority with highquality content
- Education & Acquisition of new customers
PRINCIPAL RESULTS AND PERFORMANCE INDICATORS
- Content quality
- Traffic and engagement
- Lead generation and conversion
PRINCIPAL RESPONSIBILITIES
- Interview experts and research industry news and competitors to inform and enhance content creation.
- Facilitate the translation process to accommodate international partners.
- Regularly update the content calendar to ensure timely content delivery and alignment with marketing initiatives.
- Measure and analyze the effectiveness of content, making recommendations for improvement and optimization.
EDUCATION
- Education: Bachelor's degree in English, Journalism, Marketing, or a related field.
- Languages: English (other languages a bonus but not essential)
EXPERIENCE & ABILITIES
- Bachelor's degree in English, Journalism, Marketing, or a related field.
- 3+ years of experience writing content for the web and in a marketing environment.
- Excellent English writing and editing skills, with the ability to produce errorfree and compelling content.
- Strong research and analytical skills, with the ability to translate complex information into clear and concise language.
- Knowledge of SEO best practices and experience optimizing content for search engines.
About us
Xypex Chemical Corporation manufactures a range of concrete waterproofing and protection products used in the construction or restoration of building foundations, water and sewage treatment infrastructure, tunnels, manholes, and marine structures.
Sold through an international network of distributors and licensees in over 90 countries, Xypex is specified and used on countless global projects.
Salary:
$15.65-$35.53 per hour
Benefits:
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Onsite parking
- Paid time off
- Vision care
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Richmond, BC: reliably commute or plan to relocate before starting work (required)
Work Location:
One location
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