- Accountable for taking a highly collaborative approach to working with marketing, client services, and practice leaders, to understand their business objectives and translate these into strategies and plans that will drive awareness and engagement within our target audiences.
- Oversee the execution of a variety of marketing programs and campaigns across a range of digital services and industries.
- Measure and optimize campaign performance, working with in-house teams and outside agencies.
- Actively manage lead generation activities, including lead nurturing and follow-through with Sales.
- Work collaboratively with technology partner marketing teams (ex: Microsoft) to achieve our shared goals though impactful campaigns and events.
- Coordinate with different internal stakeholder groups and leadership to align priorities and identify new business opportunities.
- Apply account-based marketing techniques to enhance the efforts of the Sales team.
- Work across the firm's shared services marketing team of digital, data, design, and writing to create compelling thought leadership, collateral, and campaigns.
- Introduce new methods and tools to generate more value from our marketing activities.
- Gather and compile market and first-party research for planning purposes, including the development of personas and journey maps as needed.
- Facilitate internal workshops and stakeholder interviews.
- Regularly track and report on budget status.
- Support and assist with other marketing and communications activities as needed.
- Develop a thorough understanding of MNP's services, partnerships, and priority client industries.
- Promote regular attendance, balanced lifestyle, and high standard of team wellness.
- Conduct formal, written annual performance reviews.
- Post-secondary degree or diploma in marketing, communications, or related field.
- 5+ years of related marketing experience in B2B technology and/or professional services.
- Experience working within the Microsoft partner ecosystem considered an asset.
- Strong project management, communications, presentation, and writing skills.
- Ability to present strategies and results to leadership teams for input and approval.
- Broad range of marketing capabilities across traditional and digital channels.
- Hands-on experience using modern sales and marketing tools, such as CRM, marketing automation, analytics, social media platforms, email marketing, and content managed websites.
- Ability to think critically about which strategies and tactics to employ for a given situation, with a willingness to experiment using new technologies and approaches.
- Ability to work independently.
- French language skills considered an asset.
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Regional Marketing Manager - Shearwater, Canada - MNP
Description
Job Details
Description
What do you think of when you hear the name MNP? Most likely tax and accounting, but as one of Canada's largest consulting and digital organizations, we're so much more We're also serious about supporting our clients transform their organization.
Make an impact with our Marketing & Sales Enablement team as a Marketing Manager, supporting the MNP Digital service line. Our diverse team of professionals uses creativity and collaboration to deliver leading-edge B2B marketing solutions, ensuring MNP Digital's unique value proposition stands out from the crowd. Reporting to the Director of Marketing & Sales Enablement, you'll lead the development and execution of marketing campaigns and events that build awareness, generate leads, and support business development.
MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.
Responsibilities
Skills and Experience
