Events Specialist - Baltimore, Canada - Segway Powersports Canada

Segway Powersports Canada

Verified Company

Baltimore, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Us
Oasis Global Inc.

- representing Segway Powersports Canada and other select brands is revolutionizing the powersports industry with the first ever hybrid powertrain on the market and now offering electric leisure crafts to emerge as a leader in the area of zero emission, reduced carbon footprint powersport vehicles.

We are the exclusive distributor for the Canadian market. With over 45 dealers across Canada, Oasis Global Inc. brings together industry-leading brands and a national network of top-tier dealers and retailers to serve the powersports market.

We sell through a growing proven and professional dealer network the all-new Segway Powersports lineup of ATVs, UTVs, and SSVs along with a lineup of other exclusive and leading powersports brands and accessories.

Our rapidly expanding team and network of nationwide dealers are committed to success, excitement, and outstanding service & support. Along with our affiliate companies, Roost Factory and Hoosier Off-road, we are a leader in the Powersports industry. At Segway Powersports Canada we value the opportunity to create a long-term relationship with our dealers and customers.

We are an exciting extremely fast-growing company. We have a culture that is demanding but supportive. We care about our employees and have created an environment that fosters respect, support and appreciation. Every member of the team has an important role and are respected for their expertise and as an individual.

Responsibilities:

You will work closely with the marketing team and assist with the following strategic marketing tasks:

Help to establish short-term and long-term marketing goals to ensure market share and profitability of our machines and services
Spearhead Segway Powersports events and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees maintaining pre

- and post-show communication, and event attendance

Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order
Manage all event setup, teardown, and followup processes
Overseeing event management and planning from concept to execution including facilitating the creation of event concept to developing a project/event plan, communicating with the Events Committee, ensuring the plan is implemented on time and within budget
Coordinate all logístical elements
Ensure event concept and print materials are on message
Create and coordinate all visual elements and printed materials for the event
Coordinate, supervise and train event volunteers as required
Help formulate and enforce dealerships campaigns, including event setup, vehicle demo days and evaluate performance and report ROI for each completed event
Oversee building out relationships with ATV clubs and associations
Discuss website, digital ads, print advertising, radio and TV commercials, billboards, direct mail pieces, instore pointofpurchase merchandising aids, interior, and exterior of dealerships with the marketing team
Work with a Marketing agency on marketing campaigns and initiatives, building our online community (social media) and communications
Responsible for promotion, product, pricing and positioning
Actively manage marketing and communications plan calendar
Oversee all communications for media, recalls, new products, B2B and B2C company events, and campaigns
Develop marketing and communication strategies to increase brand awareness and customer loyalty
Attend pertinent marketing/sales promotion meetings and educational opportunities produced by the manufacturer and dealer associations
Research, analyze and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity
Help formulate and enforce dealerships campaigns, including event setup, vehicle demo days, and evaluate performance and report ROI for each completed event
Oversee building out relationships with ATV clubs and associations

Qualifications:

Bachelor's in marketing or related discipline
3+ years of related marketing experience, ideally in event marketing
Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
Ability to work independently
Previous experience in the dealership industry is an asset
Exceptional verbal and written communication skills
Excellent relationshipbuilding skills
Excellent organizational and interpersonal skills
Strong analytical and problemsolving abilities
High level of comfort with social media and online community building
Experience planning and implementing special events
Experience executing corporate events (100+ people) from beginning to endfrom coordination with various parties to execution
Ability to thrive in a fastpaced, customerfocused environment

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Fluency in French is considered an asset

**Loca