Travel Trade, North America, Specialist - Vancouver, Canada - Destination Vancouver

Sophia Lee

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Description
Destination Vancouver

  • Other
  • Full Time |
  • Permanent
Burrard Street Vancouver

  • 1 position available
  • Accessible Employer: Yes
  • Open to International applicants with valid Canadian Work permits: Yes
Posted on November 22, 2023

Are you motivated by being part of a strategy led, insights driven, and industry partnered organization with a dedicated team that is actively partnered to rebuild the tourism industry?


Destination Vancouver is enthusiastically seeking a Specialist, Travel Trade, North America to join our award-winning (Marketer of the Year) team.


The Opportunity:


The Travel Trade Specialist, North America is a member of the Market Development team and provides support for the Market Manager, North America.

The purpose of the Market Development team is to inspire and influence travel to Vancouver, by promoting Vancouver as a premiere leisure travel destination to the world's media, influencers, travel agents and tour operators as well as developing and maintaining key airline partnerships.

This position supports showcasing Vancouver by leading with the destination brand to promote the destination with travel trade in core markets (Canada, United States and Mexico).

This position is ideal for an individual who is motivated by an organization's values and culture, is highly organized and adaptable, an effective communicator and dedicated to service excellence.


Strategic Accountabilities:

  • Support the Market Development team and contribute to its strategies and tactics in alignment with Destination Vancouver's market strategies.
  • Strengthen Vancouver's presence with key retail travel agencies.
  • Support the Market Manager's efforts to develop relationships with key tour operators, wholesalers and receptive tour operators.
  • Coordinate and host familiarization tours and client site inspections.
  • Maintain up to date records in CRM, budget and KPI tracking.

Key Responsibilities:

  • Plan, coordinate and execute destination familiarization tours and client site inspections, including itinerary development, contracting suppliers, budget controls, hosting, implementation and client follow up.
  • Service general inquiries from travel agents, tour operators and receptive tour operators, including issuing Destination Vancouver's Destination Experience Pass.
  • Facilitate and deliver presentations to clients inperson as well as in webinar format (live and prerecorded).
  • Prepare for the Market Manager and Director to attend tradeshows and oversee followup that results from attending these events, including data entry in SimpleView (CRM), processing of business leads and referrals and related followup.
  • Ensure the database of clients/key accounts in the relevant markets is maintained and kept current and consistent with best practices.
  • Lead the development and execution of team projects, such as the monthly Trade Talk enewsletter on behalf of the Market Development team.
  • Contribute to the updating the Themed Itineraries and Vancouver Specialist Program content in collaboration with the Market Development team.
  • Prepare monthly KPI reports for travel trade activities.
  • Update a quarterly budget tracking report of all travel trade market expenditures.
  • Assist the Market Development team with tasks related to inmarket event planning.
  • Support the Market Manager with the development of agent incentives and promotion of the Vancouver Specialist Program in core markets.
  • Attend inmarket tradeshows and events as required.
  • Assist with the coordination of cooperative marketing projects as needed, such as sourcing images, video and copy.
  • Collaborate with the Marketing team in the development of marketing collateral for tradeshows and events.
  • Maintain familiarity with trends, research, developments and challenges affecting designated markets as well as Vancouver product knowledge.
  • Attend local Destination Vancouver member and industry events as needed.
  • Provide crossover support to internal team members.
Who are we?


Destination Vancouver is one of the world's most dynamic Destination Organizations, delivering on a mandate for destination development and promotion that makes Vancouver a must visit global destination.

It responsibly strives for a triple bottom line approach to measuring destination success through people, planet, and prosperity.

As a private, not for profit business association, continued relevancy equals success by supporting the industry and building a competitive global destination brand.

Destination Vancouver has a fabulous product and a powerful brand.

Its brand promise, Vancouver is a place that connects people and inspires them to live with passion, underpins how it communicates with potential customers, engages with stakeholders, and services its 800+ members.

What do we offer?

This position is based in Destination Vancouver's newly renovated corporate offices with majestic views of the North Shore mountains and proximity to transit a

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