Shopper Marketing Manager - Oakville, Canada - Peter Mielzynski Agencies

Peter Mielzynski Agencies

Verified Company

Oakville, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Overview:
At William Grant and Sons, inspired by our independent spirit, we create our own legacies. WG&S is PMA's largest brand owner client and shareholder, operating a Business Unit within the PMA organization.

PMA Canada is a leading private beverage alcohol agent and distributor of fine spirits, wines and beer, representing a number of premium brands in the beverage alcohol industry in Canada.

We are a Global, Premium Brand Building Team with the mission of bringing to life disruptive experiences that deliver value for consumers, customers and WG&S by living our values every day.

To support the strategic delivery of the WG&S budget / plan, The Shopper Marketing Manager is responsible for leading the development and execution of programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates the WG&S portfolio with retailers and shoppers.

This position requires strong project leadership skills to bring Distinct Brand Assets (DBA), objectives, concepts, and priorities to life in-market.

To support the delivery of the WG&S Canadian retail vision and strategy.

Develop insights and learnings to identify Category and Customer Marketing priorities; optimise the activation of our brand plans across the shopper path to purchase; through measurement and evaluation and create disruptive activation strategies for execution at the point of purchase.

To build increased consumer desirability for WG&S brands.

Key Deliverables

Support the delivery of the strategic brand imperatives (commercial guardrails) in the retail channel across Canada.
Develop customer insights and strategy.
Application of effective customer marketing levers across provincial retail customers.
Deliver initiatives within key accounts that support both brand and commercial objectives, strategically prioritised by customer.
Ruthlessly prioritise customer / brand opportunities to maximize ROI by brand.
Evaluate effectiveness of retail activity against preagreed objectives.
Drive greater efficiencies and best practice for the company.
Develop crossfunctional networks within key internal and external customers.
Influence and work alongside senior marketing and commercial leads to coordinate timings, assets and delivery of activations.
Build and maintain excellent internal and external crossfunctional relationships

Qualifications:

Postsecondary education in business or equivalent work experience
Minimum 3 years trade marketing / customer marketing / commercial experience
Previous CPG | Beverage Alcohol Industry Experience

Essential:

Good understanding of customers and their operations
Prior experience of retail trade / customer marketing, preferably within CPG. Beverage Alcohol category is desirable.
Commercial / business planning
Commercial acumen understands impact of decisions on profitability
Strong communication skills (oral and written)
Ability to be adaptable and prioritise effectively
Interpersonal effectiveness and ability to influence
Project and workflow management
Organizational skills

Desirable:

Strong, confident communicator with high personal impact
Demonstrates professionalism, credibility, trust and respect both internally and externally
Ability to manage multiple projects and prioritise
Attention to detail

Behavioural Competency Requirements: