Planner, Communications Designer - Toronto - Initiative

    Initiative
    Initiative Toronto

    1 week ago

    Description

    The role of a Planner, Communications Designer is to manage our media planning product through preparing and presenting media plans, proposals, and analysis.

    This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

    Responsibilities:

    • Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
    • Maintain the media plan and regularly evaluate the campaign performance.
    • Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
    • Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
    • Initiate and coordinate the media buying process in order to deliver exceptional results.
    • Oversee the administration and maintenance of the media plan.
    • Responsible for accurate and timely client finance reports and budget control reports (BCRs).
    • Ensure client budgets are managed and on track.
    • Support the creation of campaign post reports.
    • Source and evaluate proposals from media partners as required.
    • Assist with document creation: presentations, visual summaries, schedules and reports.
    • Prepare media Point of Views (POVs)/evaluations.
    • Remain up to date with latest updates from major media partners.
    • Continue to proactively develop knowledge of the media landscape.

    Qualifications:

    • Professional or educational background in Marketing and/or Advertising would give leverage to this application.
    • Junior level of experience in integrated media planning.
    • Experience within an integrated advertising agency an asset.
    • Driven desire to develop and excel in a media career.
    • Client service oriented.
    • Strong learning agility, with a passion for continuous development.
    • Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) would give leverage to this application.
    • Excellent communication skills (both written and verbal).
    • Highly developed organizational skills with a strong attention to detail and accuracy.
    • Ability to work collaboratively as well as independently.
    • Proactive approach to problem solving, assisting the team, self-development, etc.
    • Ability to develop and foster relationships with media partners.
    • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

    Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different.

    What's in it for you?


    • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.


    • A flexible hybrid work model that works for you.


    • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.


    • A chance to be part of and grow within a global network of agencies.

    Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.


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