Manager, Marketing - Toronto, Canada - Coca-Cola Canada Bottling Limited

Coca-Cola Canada Bottling Limited

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Facility Location

Toronto
King St.

Work Location

Hybrid
Dependent on business needs

About This Opportunity:

The Marketing Manager will manage, customize, and execute growth strategies as well as beverages solutions in partnership with a retail portfolio of customers based in Canada to drive value, grow beverage incidence, and store profitability across Canada outlets.

This role will have to manage relationships with customer marketing, brands, partnerships, regional and local assets, and other internal and external constituents to support customer programming throughout the year as well as retail channel and digital execution responsibilities.

Responsibilities:

Participates in the long term and shortterm planning and development of our retail strategy, consumer missions and marketing plans based on factbased consumer insights.
Develops and implements insight driven Occasion Based strategies and partnership marketing programs that are tailored to meet the needs of both Coca-Cola and our trade partners.
Collaborates with multiple internal and external stakeholder stakeholders (including Brand & Category Commercialization teams) to play a key role in the development of insight driven marketing programs, targeting our consumer, and meeting our customers' strategies.
Manages marketing spend in accordance with program budgets; ensures productivity strong return on investment of all marketing activities; priority setting and execution.
Plan, develop and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
Provide customer business and value opportunity assessments.
Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives and media leadership with defined customer portfolio.
Execute consumer and customer programs tied to Coca-Cola properties (e.g., Olympics, World Cup, etc.) to fulfill brand and business objectives.
Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions to provide actionable recommendation to audience.
Develop marketing materials (e.g., POS, sellin materials, implementation manual, etc.) to communicate promotions effectively.
Write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development.
Work with business development teams to develop and present new customer business opportunities.

Qualifications:

Consumer Acumen: knowledge of shopper purchasing behavior and ability to translate insights to action with effective shopper marketing programs.
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into concise actions and results.
Priority Setting: proven track record for managing competing priorities and delivering sustainable results; leveraging insights to focus on the most important areas of opportunity.
Decision Making: propensity for creative problemsolving and opportunity identification; leverages shopper insights to drive decision making.
Strategic Thinking: aptitude for forwardlooking vision and anticipation of future needs; ability to use strategic thinking skills and to integrate brand and shopper strategies into effective retail marketing programs.
Collaborative: collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders
Ability to work across functional areas and develop strong working relationships.
Strong Communication Skills: effectively communicates and builds relationships at all organizational levels.
Effective oral and written communication skills.
Demonstrated personal leadership skills and influencing ability.
Minimum 510 years' experience in a consumerpackaged goods/ beverage industry or agency, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
Proven working experience in digital marketing, particularly within the industry.
Experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review, and production management)
Strong interpersonal and relationship building skills are required.
Bilingualism considered an asset.
Intermediate to Advanced MS PowerPoint, Word and Excel skills required.
Bachelor's degree or the equivalent combination of education and experience.

Internal posting will close on Wednesday, February 21st 2024

About Us:
Proudly Canadian and Independently Owned, We are Coke Canada

Important
All offers of employment at Coca-Cola Canada Bottling Limited ("Coke Canada Bottling") are conditional upon a successful background