Email Marketing Execuitive - Toronto, Canada - Bally's Interactive - Toronto

Bally's Interactive - Toronto

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Acquisition Campaign Executive Would you like to be part of a global team? Does campaign execution excite you?

Who we are:

Bally's Interactive is the digital arm of one of the world's leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.

Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more.

We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the team?:

Performance Marketing is that area of the business that looks after digital user acquisition.

What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register.

Among the channels we are using to drive traffic:

SEOAffiliationProgrammaticPaid SearchPaid Socialand many moreThinking out of the box, innovation and attention to details are crucial to keep improving on the existing channels and finding new solutions to test.

In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution.

When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on ROI maximisation.

So, what will you be doing?:

And what are we looking for?:

Analytical mindset with the ability to interpret data and extract actionable insights.
Solid project management skills, capable of handling multiple campaigns and deadlines.
Familiarity with CRM systems and customer data management.
Excellent communication and collaboration skills.

This is what you'll get:

Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer

Annual leave
Annual bonus
Pension plan
Health insurance
Company share scheme
Volunteering days
Home office allowance
Wellness or Gym allowance

DNA / Values:

At Bally's Interactive, we are driven by a set of core values that we like to call our DNA.

We strive to embody our DNA and keep them at the heart of everything we doWe are
Always Ready to embrace change, adapt, and do what it takes to delight our customers.

We believe that
You Make the Difference, which is what gives our players the best experience and keeps them coming back.

We are
All One Team, looking out for each other, respecting diversity while connecting through a common purpose.

Our teams are
Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us.

At Bally's we
Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities:

Flexible Working

At Bally's Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home.

We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

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