Manager of Product Marketing - Toronto - paddle

    paddle
    paddle Toronto

    1 week ago

    Description

    What do we do?

    Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

    We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.

    The Role

    We're looking for a strategic Senior Product Marketing Manager who elevates how Paddle brings products to market, sharpens our narratives,and accelerates commercial impact. This role sits at the centre of our GTM engine, orchestrating our positioning, launches, packaging, market insights, and supporting activations across the team. You'll shape category perception, influence product direction, strengthen our competitive position, and ensure our GTM teams are equipped to win. You own high impact initiatives and coach PMMs to continually raise the bar of the PMM craft.

    You'll partner cross-functionally with Product, Sales, Revenue Marketing, Growth, Brand, CS, and the wider teams to turn product value into market momentum and revenue outcomes.

    What you'll own


    Positioning, messaging & narrative

    • Develop crisp, differentiated positioning and messaging that lands our product value with clarity and precision
    • Partner with Brand and PMM peers to ensure consistency and impact across all GTM surfaces and touchpoints.
    • Shape segment-specific value propositions for key personas across the buyer journey.
    • Own messaging architecture that scales across PLG and Sales led motions.

    Go-to-Market strategy, launches and packaging

    • Lead end-to-end GTM planning for major product and feature launches, driving adoption and commercial outcomes
    • Build and launch frameworks, and enablement assets that drive product understanding and adoption.
    • Collaborate with Product to influence product roadmap priorities informed by customer, market and competitive insights.
    • Partner with Growth and Revenue Marketing to translate value propositions into demand programs.

    Market, customer & competitive Insights

    • Run ongoing market, customer and competitive insight programs to inform GTM strategy and product roadmap.
    • Partner with Product, GTM Operations, and Growth to use qualitative signals and quantitative data (usage, funnel, segmentation) to identify opportunities and friction points.
    • Use SQL and data tools to pull, analyze, and segment usage, funnel, and retention insights.
    • Synthesise qualitative and quantitative insights into actionable recommendations for Product and GTM leadership.

    Product enablement & field activation

    • Equip Sales, BDRs, CS and wider GTM teams with pitch decks, playbooks and talk tracks that increase confidence and conversion
    • Deliver training that improves pitch quality and product education across teams.
    • Partner closely with the Enablement team to drive consistent reinforcement of positioning and product knowledge across GTM teams.

    Content, campaigns & Demand support

    • Partner with Revenue Marketing, Growth and Brand to inform campaign strategy, targeting, and content themes.
    • Create and influence high-impact assets including decks, one-pagers, customer stories, website and landing page copy, and thought leadership.
    • Strengthen inbound and outbound motions with persona insights, messaging, and proof points.

    Insights, measurement & optimization

    • Define success metrics for launches and GTM programs, reporting on performance and delivering recommendations.
    • Use data, feedback loops and real world performance to refine messaging, positioning, and activation strategies.
    • Maintain a continuous feedback loop with Sales, CS, Product and Marketing to optimise the GTM engine.

    Leadership, collaboration and craft development

    • Lead cross-functional initiatives that shape how Paddle shows up in the market, packages value, and tells its story in a high impact manner. Mentor and guide PMMs to raise the craft quality, velocity and strategic depth across the team.
    • Develop innovative solutions for complex GTM or product challenges, anticipating risks and proactively creating contingency plans.
    • Communicate with clarity to executives, product leaders, and GTM teams, adapting style to drive alignment and influence.
    • Contribute to craft excellence by sharing playbooks, frameworks and best practices that help scale and bring awareness of the PMM craft across the wider business.

    We'd love to hear from you if you have:

    • 4+ years in Product Marketing or related GTM roles within high-growth B2B SaaS.
    • Experience running GTM motions, positioning work, and product launch programs.
    • Strong storytelling ability and a portfolio of impactful PMM deliverables (decks, messaging, enablement materials, campaign inputs).
    • Experience working with SQL (or willingness to deepen this skill) to analyse customer or product data.
    • Comfort operating in ambiguous, fast-moving environments with multiple stakeholders.

    A balance of strategic thinking and tactical execution - you can zoom out, zoom in, and make the call.


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