Marketing Strategist - Surrey - Steve Marshall Group

    Steve Marshall Group
    Steve Marshall Group Surrey

    4 days ago

    $80,000 - $145,000 (CAD) per year *
    Description

    Titanium Ford is seeking a strategic, data-driven Marketing Strategist to lead and execute our digital marketing efforts across social media, website performance, SEO, and paid advertising.

    This is a hands-on, performance-oriented role for someone who understands that marketing must drive measurable results — traffic, leads, appointments, and sales. The ideal candidate thrives in a fast-paced automotive environment, can connect creative execution with business performance, and takes ownership from strategy through reporting.

    Key Responsibilities


    Strategy & Planning

    • Define social media and digital marketing goals aligned with dealership brand and sales objectives
    • Develop platform-specific strategies across Facebook, Instagram, TikTok, and YouTube
    • Build and maintain monthly content calendars
    • Plan campaigns supporting promotions, inventory pushes, events, launches, and seasonal initiatives
    • Align campaigns with inventory availability, OEM guidelines, and VSA direction

    Content Creation & Publishing

    • Create original content including images, videos, reels, stories, and captions
    • Schedule and publish content across all platforms
    • Maintain consistent brand voice, tone, and visual standards
    • Coordinate creative assets with internal teams or external vendors

    Community Management

    • Monitor comments, direct messages, and mentions daily
    • Respond to inquiries and reviews promptly and professionally
    • Manage online reputation and moderate engagement
    • Escalate qualified sales and service leads to the appropriate department

    Paid Media & Campaign Management

    • Develop and execute paid media strategies across Google, Meta, YouTube, and other platforms
    • Build campaigns for new vehicle, used vehicle, service, and special offers
    • Allocate budgets to maximize cost per lead (CPL) and lead quality
    • Monitor daily spend, targeting, creatives, impressions, clicks, and conversions
    • Adjust bids, budgets, and audience targeting based on performance
    • A/B test creatives, messaging, audiences, and landing pages
    • Continuously optimize campaigns to improve efficiency and ROI

    Analytics & Optimization

    • Track KPIs including reach, engagement, traffic, leads, conversions, and cost metrics
    • Analyze user behavior, funnel performance, and campaign attribution
    • Prepare weekly and monthly performance reports for management
    • Provide actionable insights and recommendations
    • Stay current with platform updates, digital trends, and algorithm changes

    Website & Inventory Management

    • Update new and used inventory listings daily
    • Ensure accurate pricing, incentives, VINs, and vehicle details
    • Maintain vehicle photo and description standards
    • Optimize VDPs for engagement and conversion
    • Align website content with marketing campaigns and promotions

    Site Health & SEO

    • Monitor website uptime, speed, and mobile responsiveness
    • Test forms, CTAs, chat tools, tracking pixels, and integrations
    • Troubleshoot broken links and functionality issues
    • Implement on-page SEO including titles, meta descriptions, and structured data
    • Optimize landing pages, service pages, and VDP content
    • Monitor keyword rankings and organic traffic performance
    • Identify SEO growth opportunities

    Vendor & OEM Management

    • Act as primary contact for website providers and digital vendors
    • Ensure OEM brand compliance and co-op requirements
    • Coordinate updates, enhancements, and issue resolution
    • Monitor CRM, chat systems, inventory feeds, and tracking integrations
    • Ensure conversion tracking accuracy across platforms

    Competitive & Market Monitoring

    • Monitor competitor marketing and social activity
    • Identify differentiation opportunities and content gaps
    • Evaluate market positioning and promotional strategy

    Qualifications

    • 3+ years of experience in digital marketing, social media, or performance marketing
    • Experience managing paid media campaigns (Google Ads, Meta Ads, etc.)
    • Strong understanding of SEO principles and website optimization
    • Experience with analytics tools (Google Analytics, Meta Business Manager, CRM reporting)
    • Strong copywriting and creative development skills
    • High attention to detail and strong organizational ability
    • Ability to manage multiple campaigns and deadlines simultaneously
    • Automotive or dealership marketing experience is a strong asset

    Performance Expectations

    • Consistent growth in traffic and qualified leads
    • Strong CPL performance and campaign ROI
    • Accurate tracking and transparent reporting
    • Increased engagement and brand visibility
    • Alignment between marketing strategy and dealership sales objectives

    Why Join Titanium Ford?


    You'll join a high-performing dealership within the Steve Marshall Group where marketing directly impacts sales success. This is an opportunity to take ownership of strategy, influence growth, and make a measurable difference in a competitive market.

    If you are strategic, analytical, creative, and driven by results — we want to hear from you.


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    * This salary range is an estimation made by beBee
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