Marketing Experiential Lead - Vancouver, Canada - Dilawri Group of Companies
Description
Looking for a great opportunity towork in Canada's largest Automotive Group? Join the Family today, theDilawri Lifestyle is waiting for you
Dilawri Group of Companies is currentlylooking to fill the position of Performance Marketing Lead.
Job Summary
Reporting directly to the Director,Retail Marketing, the Marketing & Experiential Lead, BC Region isresponsible for managing, developing, and executing all experiential andtraditional marketing initiatives, supporting customer retention and leadgeneration (sales, service, parts) for the ultra-luxe brands/dealerships undertheir purview. As the primary point of contact for those brands/locations, thisrole requires close collaboration with internal and external stakeholdersagencies, and vendors to develop and implement effective yearly marketingplans, monthly tactical campaigns, experiential activations, sponsorships,digital updates, social media strategies, and other ad hoc tasks.
Other responsibilitiesinclude staying updated on best practices, delivering best-in-class customerexperiences, and remaining informed about Dilawri- and OEM-mandated brandguidelines. The position requires strong attentionto detail, strategic thinking, a positive, flexible, and solution-oriented attitude,and exceptional interpersonal skills.
Duties and Responsibilities
•Act as the day-to-day marketing contact for designated ultra-luxedealerships/brands
•Manage events/experiential initiatives for dealerships as well asthe BC Region
•Participate in OEM-mandated marketing meetings and offsite events
•Develop & execute yearly marketing plans for each dealership
•Align with each dealership's General Manager on monthly vehiclepriorities/promotions; submit robust briefs for creative executions thatsupport sales & service programs
•Manage digitaladvertising programs (TRFFK) & SEO requirements
•Manage monthly advertising-performancereviews
•Manage local search platform content (i.e., Google BusinessProfile, Bing, Yelp)