Brand Manager - Toronto, Canada - Mark Anthony Group Inc. - Canada

Mark Anthony Group Inc. - Canada

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At Mark Anthony, we are driven by an unwavering dedication to taste and innovation.

We have a history of crafting new to world brands of distinction that have disrupted traditional beverage categories and completely transformed the global beverage industry.

We're on an outstanding adventure. We're going where others aren't, and we're growing like others can't as a result. And we want
YOU to help write the next chapters with us.

The Mark Anthony Group of Companies is one of North America's most diversified and successful private beverage companies focused on the alcohol beverage sector.

We are an innovative and entrepreneurial organization with a successful track record of building amazing company-owned and third-party brands that anticipate consumer's tastes.

What You'll Do:

Brand Management & Strategy

Lead the development of Annual Brand Plans for a portfolio of RTD brands to deliver against revenue, and market share objectives. Work with the Director of Marketing to plan fiscal volumes, budgets and programming.
Continuously monitor brand health and understand competitive forces. Commercialize new brands and skus and hone communications to deliver on brand objectives.
Analytical assessments of brand performance within competitive landscape
Build compelling sales presentations decks to support sales team training and support coasttocoast sell in initiatives
Collaborate with Trade Marketing and Sales teams to develop and manage the execution of tactical promotional plans including merchandising, value adds and field campaigns such as tastings.
Development and execution of pricing strategy
Develop and implement channel strategies for retail and onpremise channels

Consumer-Focused Communications:
Creative & Production Functions

Lead the creation of compelling consumerfacing advertising, experiential, and PR campaigns. Manage agency partnerships to ensure excellence in execution.
Eye for detail and design (packaging)

Financial Management

P&L Management: Responsible for the achievement of annual revenue and profit objectives.
Manage and control the A&P budget for the brands including media spend, creative development, events, sponsorships and brand activations budgets.

What you have:

Minimum 3+ years of progressive marketing experience, preferably in the beverage alcohol or CPG industry
Completed Bachelor's Degree in Business, Commerce, Marketing or related from a recognized institution
Strong package design understanding and ability to lead design resources and execution
Strong leadership skills (both visionary/strategic and team leadership)
Selfstarter that is highly motivated and able to work collaboratively able to consistently create and meet deadlines with accurate results
Strong analytical ability, understanding of key sales and marketing metrics
Passion for the industry
Strong intuitive thinking skills which think beyond the task at hand
Outstanding oral and written communication skills
Excellent ability to interact with Senior Management and customers
Working knowledge of marketing research