Marketing Coordinator - Edmonton, Canada - Aplin

Description

If you are a talented and experienced Marketing Coordinator & Digital Strategist, Aplin has a great opportunity for you We have partnered with an Edmonton-based company with over 70 successful years in the market.

You will work with an engaged leadership team, reporting to the V.P. Preference is given to those with a background in Digital Marketing,...

If you are a talented and experienced Marketing Coordinator & Digital Strategist, Aplin has a great opportunity for you We have partnered with an Edmonton-based company with over 70 successful years in the market.

You will work with an engaged leadership team, reporting to the V.P.

Preference is given to those with a background in Digital Marketing, Media Buying, Graphic Design, Photography, Social media, and Website management.

In this position, you will develop and execute a multi-channel (digital & traditional) marketing strategy across several business units. Travel is required within Alberta and B.C.


Benefits & Perks:

• Hybrid or remote
• Base salary

- bonus

• Vehicle allowance and mileage
• Full benefits
• Laptop, cell phone and all the tools needed to be successful
• Flexible work environment
• Travel is required within Alberta and B.C

Responsibilities:

• Develop, execute, and report on all marketing initiatives implemented
• Direct all marketing campaigns across the organization with a variety of traffic acquisition channels including SEO, social media, display and traditional marketing
• Manage content creation, copywriting, and publishing across all online platforms (social media, website)
• Produce and edit highquality graphics, images, and videos for website and social media using Adobe Creative Suite (ability to work with 3rd party on 3d renderings/video's)
• Create and manage google ads, social media ads. Media buying on Instagram and Facebook
• Create content using Adobe Creative Suite Applications
• Analyze social media metrics to achieve targets, such as engagement, traffic, and clicks to create and present new growth strategies
• Manage the marketing budget (digital & traditional)
• Administer the company's CRM system (Salesforce), and provide basic CRM training to new employees
• Provide senior management with monthly sales reports and campaign results using Salesforce analytics
• Google Ad Management, Google My Business Management
• Execute traditional marketing activities, including tradeshow implementation, radio ad facilitation, and marketing collateral development
• Conducting and processing video tours
• Drone operation

Qualifications:

• Postsecondary degree/diploma in Business Analytics or Marketing
• 3+ years in a professional digital marketing role
• Experience with Media Buying, Google Adwords, and Social Media
• Experience in Graphic Design & Photography
• Experience ins Salesforce is a bonus
• Independent, selfmotivated, there is a lot of autonomy in this role
• Creative and analytical skills needed