Creative Strategist - Paid Media (1769503904-T1-CA-S1) Remote Canada - Toronto
3 weeks ago
Job description
Job Type: Full-time, long-term contractor
Workplace: Remote
Schedule: Full-time, aligned with U.S. business hours (Pacific Time Zone)
Compensation: $1,500 - $1,800 USD
Join a high-growth beauty brand as Creative Strategist, Paid Media, where you'll own and scale performance creative across paid social and video channels. This mid-senior level role sits at the intersection of psychology, storytelling, and data within the consumer goods industry. You'll be responsible for building systems, not just ads, and turning insights into repeatable creative winners. Working closely with media buyers, editors, designers, and growth leaders, you'll develop, test, and scale creative that drives profitable growth. The position offers real ownership and impact while building a best-in-class performance creative engine.
Pearl West is a fast-growing beauty company portfolio focused on building best-in-class performance creative engines that drive profitable growth.
This opportunity offers real ownership, real impact, and the chance to build a best-in-class performance creative engine inside a fast-growing beauty company. You'll have the autonomy to create systems and frameworks that turn insights into repeatable creative winners across multiple channels.
• Own creative strategy for paid acquisition across Meta, TikTok, YouTube, and emerging channels to drive profitable growth
• Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and performance data
• Build and maintain creative testing roadmaps that identify what to test, why it matters, and how winners scale
• Translate performance insights into actionable creative direction by analyzing CPA, CTR, hook rate, and hold rate metrics
• Establish internal creative systems including briefs, naming conventions, testing frameworks, and documentation to support scalable growth
Requirements
- 3–7 years of performance marketing creative experience within direct-to-consumer (DTC) brand environments.
- Proven ability to develop performance-driven ads that scale profitably across Meta, TikTok, and YouTube.
- Strong quantitative and data literacy skills, with the ability to analyze key metrics such as CPA, CTR, hook rate, thumb-stop rate, and hold rate.
- Hands-on experience using Meta Ads Manager and TikTok Ads Manager; familiarity with Google/YouTube Ads platforms preferred.
- Strong understanding of direct response marketing principles, including building effective hooks and offers, addressing objections, creating urgency, and incorporating social proof.
- Strong communication and leadership skills to guide and collaborate with creative teams (video editors, designers, and content creators).
- Comfortable operating in fast-paced, high-growth marketing environments with a proactive and organized approach to creative strategy.
- Experience analyzing competitive advertising landscapes and identifying creative opportunities across digital platforms.
- Advanced storytelling skills optimized for mobile-first, fast-scrolling digital audiences.
- Proficiency with creative analytics tools such as Triple Whale, Northbeam, Google Analytics, and/or native platform reporting tools.
Benefits
• Access to a $200k+ perk marketplace with instant discounts on 150+ services
• Access up to 50% of approved earnings before payday (no credit checks or fees)
• On-time, in-currency pay
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