North America Marketing Specialist Go to Market - Mississauga, Canada - SodaStream

SodaStream
SodaStream
Verified Company
Mississauga, Canada

1 month ago

Sophia Lee

Posted by:

Sophia Lee

beBee Recruiter
Description
We are looking for a Marketing Specialist to join our Canadian Marketing team.

You will be responsible for providing overall support to the marketing team in the "Go To Market" areas of in-store marketing, (shopper marketing, demos/events, displays and racks) along with Trade, Product, & other customer-specific marketing initiatives.

The specialist will act as the primary liaison between the sales and marketing team, ensuring execution excellence for product launches, new doors, trade shows and in-store activations.


KEY ACCOUNTABILITIES & RESPONSIBILITIES:




  • Assist in the development of briefs for themed instore programs for sellingin programs and execution of collateral materials for programs.
  • Assist in the development & execution of customer digital programs (Walmart Media Group, etc.)
  • Lead the creation and execution of our demos and experiential marketing programs.
  • Tracking the execution and impact on sales of programs, initiatives, and product launches.
  • Execution of packaging changes as required.
  • Coordination with vendors for trade marketing pieces ensuring ontime execution for all programs.
  • Manage relationships with agency partners from RFP to execution.
  • Managing and tracking inventory of instore racks and other pointofsale materials.
  • Working closely with the sales team to ensure new doors are opened on brand and with all POSM & rack requirements.
  • Assist in developing shopper marketing programs and act as the lead contact between our shopper marketing agency and printing agency.
  • Assist in managing the POSM & rack budget and set up all PO's for approval.

Requirements:


  • Bachelor's degree required, in Marketing or related field.
  • 2+ years Shopper, Experiential, or Trade Marketing experience.
  • A passion for developing strong instore programs, that make the brand come to life at store level.
  • Must have strong verbal & written communication skills, time management skills and strong attention to detail.
  • A good understanding of the Canadian retail marketplace.
  • Ability to manage multiple priorities and deadlines and proven experience in providing superior customer service to vendors, retailers, customers and internal stakeholders.
  • High energy and the ability to be resilient in a very dynamic environment.
  • Strong Microsoft Office Skills, and ability to adapt to new technology and systems.
  • Strong cross functional collaboration skills

Country:
Canada
More jobs from SodaStream
See all jobs of SodaStream