Product Planner - Regina, Canada - Brandt
Description
Duties and Responsibilities:
- Competitive and Industry Analysis_
- Identify the market leaders with the ability to provide insights on product specifications & options.
- Understanding of our competitors' value propositions & performance attributes that contributes to their market share.
- Customer Engagement_
- Work directly with targeted customers in onetoone or group discussions to gain expert insights to understand their current issues and pain points with existing products.
- Develop a clear understanding of the commercial aspects of the product that can be used in the business case, including when customers buy, what product value drives their purchasing decision, etc.
- Understand customer business practices and priorities across multiple production systems to validate productmarket fit.
- Define Product Opportunity_
- Ensure products are innovative, competitively priced, appropriately featured, and align with the overall strategy of the organization.
- Collaborate with a cross functional teams to execute Brandt's Product Development Process, ensuring that customer value targets and functional requirements are being met.
- Report to Internal Stakeholders on progress of product development throughout the duration of the project.
- Product Onboarding_
- Transfer product and market knowledge to Sales and Marketing teams to inform on who our customer is and how our product will allow customers to be more productive, efficient & profitable.
- Inform on the unique value proposition and showcase the benefits that our product has over the competitive alternatives.
- Highlight features that are valuable to the customer for success.
Required Skills:
- Strong organizational and communication skills (both written and verbal).
- Ability to collaborate across all levels and departments within the organization.
- Understanding of business and product financial metrics.
We seek an individual passionate about understanding how well-designed and manufactured trailers can enhance customer productivity, ease of use, and return on investment.
- Relevant experience in product use, sales, design, customer support, or manufacturing is an asset.
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