Marketing Specialist and Student Recruiter - Toronto, Canada - Business and Technical Training College

Description

Title:
Marketing Specialist and student recruiter

Company:
Business and Technical Training College

Location:
Finch Ave West, North York, ON M3J 3K6


About us:

Established in 1996, Business and Technical Training College (BTT) successfully provides the Canadian marketplace and students with unique training programs.

At Business and Technical Training College, we understand the importance of flexible schedules and accessibility of our programs by offering classroom, on-site training, and online webinars.

We also specialize in providing customized courses to corporate groups and individuals.

We are currently seeking a dynamic and versatile individual to join our team as a Marketing Specialist and Student Recruiter.

In this role, you will play a key role in both marketing our programs and attracting prospective students to our institution.

You will utilize your creativity, communication skills, and strategic thinking to develop and execute marketing campaigns that effectively promote our programs and engage with potential students.

Key Responsibilities:

• Develop and implement marketing strategies to promote BTT college and its programs to prospective students.
• Collaborate with the admissions team to identify target demographics and develop targeted recruitment strategies.
• Organize and participate in recruitment events, fairs, and information sessions to attract prospective students.
• Build and maintain relationships with high schools, community organizations, colleges and universities and other stakeholders to promote our programs and recruit students.
• Track and analyze the effectiveness of marketing and recruitment efforts and make recommendations for improvements.
• Stay up to date on industry trends and best practices in marketing and student recruitment.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• Previous experience in marketing, recruitment, or admissions roles preferred
• Strong written and verbal communication skills
• Excellent interpersonal and relationshipbuilding skills
• Ability to work independently and as part of a team
• Creativity, innovation, and a passion for education
• Proficiency in digital marketing tools and platforms
• Experience with live streaming setups and management
• Knowledge of print marketing and graphic design is highly advantageous
• Familiarity with WordPress, WooCommerce, and web design
• Familiarity with Google Analytics for tracking campaign performance

Benefits:

Competitive salary

Professional development opportunities

Friendly and supportive work environment


Shift availability:

Day Shift


Job Types:

1 Year contract


Pay:

Negotiable, additional Commission


How to Apply:

Job Type:
Fixed term contract


Benefits:

• Dental care
• Extended health care
• Paid time off

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 3 years (preferred)

Language:

• English (preferred)

Work Location:
In person