Digital Marketing Manager - Toronto, Canada - Canadian Orthodontic Partners
Description
Digital Marketing Manager, Canadian Orthodontic PartnersCanadian Orthodontic Partners is dedicated to creating beautiful smiles for confident brighter futures.
Our marketing team is growing and we are looking for a Digital Marketing Manager to develop our digital growth and lead gen strategy.
- Can you work with senior marketing leadership to further develop a digital marketing strategy, collaborating with operations leaders and team members?
- Can you deliver targeted integrated campaigns from end to end across a number of platforms (Hubspot, Google Ads, Meta)?
- Do you have strong analytical abilities to evaluate endtoend campaigns across multiple channels and customer touchpoints?
(PS - Must love dashboards.)
What will you be doing?
- You will develop, manage and execute COP's Digital strategy (lead gen, social, content)
- Your key objective is to plan and execute digital marketing campaigns that drive patient lead generation
- You will develop digital strategies that drive potential patients to the website to drive consultations and orthodontic "starts"
- Conducting A/B testing to help us optimize campaigns
- Monitor and analyze effectiveness of marketing content
- Develop and manage new website build, content optimization and SEO strategy
- Find and target audiences
Qualifications:
- 5+ year of marketing experience
- Digital Paid Media buying experience
- Excellent communication and organizational skills
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