Digital Marketing Manager - Toronto, Canada - Canadian Orthodontic Partners

Sophia Lee

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Sophia Lee

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Description
Digital Marketing Manager, Canadian Orthodontic Partners

Canadian Orthodontic Partners is dedicated to creating beautiful smiles for confident brighter futures.

Our marketing team is growing and we are looking for a Digital Marketing Manager to develop our digital growth and lead gen strategy.


  • Can you work with senior marketing leadership to further develop a digital marketing strategy, collaborating with operations leaders and team members?
  • Can you deliver targeted integrated campaigns from end to end across a number of platforms (Hubspot, Google Ads, Meta)?
  • Do you have strong analytical abilities to evaluate endtoend campaigns across multiple channels and customer touchpoints?
Then reach out - we'd love to chat

(PS - Must love dashboards.)

What will you be doing?

  • You will develop, manage and execute COP's Digital strategy (lead gen, social, content)
  • Your key objective is to plan and execute digital marketing campaigns that drive patient lead generation
  • You will develop digital strategies that drive potential patients to the website to drive consultations and orthodontic "starts"
  • Conducting A/B testing to help us optimize campaigns
  • Monitor and analyze effectiveness of marketing content
  • Develop and manage new website build, content optimization and SEO strategy
  • Find and target audiences

Qualifications:


  • 5+ year of marketing experience
  • Digital Paid Media buying experience
  • Excellent communication and organizational skills

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