Digital Activation Manager - Mississauga - Reckitt

    Reckitt
    Reckitt Mississauga

    2 days ago

    Description

    We are Reckitt 12‑month fixed‑term role


    Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

    Team Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

    About the role


    The Digital Activation Manager (12‑month fixed‑term role) will lead the end‑to‑end digital media planning process for top global brands such as Lysol, Finish, and Durex—developing media briefs, partnering closely with agencies, reviewing and approving media plans, and ensuring flawless activation and performance optimization across channels. Working in a highly dynamic environment with large media budgets, this fixed‑term role collaborates with cross‑functional teams to drive data‑driven marketing, improve KPIs, and bring innovation to digital campaigns—offering strong hands‑on experience and meaningful career growth within a fast‑paced digital ecosystem.

    Your responsibilities

    • Lead the full digital media planning process, including developing detailed digital media briefs and ensuring campaign requirements, budgets, and platform recommendations are accurately captured.
    • Review, approve, and oversee the activation of digital media plans with agency partners, ensuring timely execution and compliance with agreed SLAs.
    • Monitor and optimize in‑flight campaigns, assessing performance, identifying insights, and guiding agencies to maximize KPIs and ROI.
    • Manage relationships with internal teams and external agencies, ensuring strong stakeholder collaboration and alignment across media, brand, and digital functions.
    • Support annual and ongoing campaign planning, ensuring digital objectives are integrated into broader brand strategies and that measurement frameworks and KPIs are clearly defined.
    • Drive learning, innovation, and best‑in‑class digital execution, including test‑and‑learn pilots, audience development, and sharing insights across teams.

    The experience we're looking for

    • 5+ years of digital media planning and execution experience, ideally with hands‑on activation across digital channels.
    • Media agency background strongly preferred, as it brings the technical know‑how and operational experience needed for the role.
    • Experience managing digital campaigns across display, programmatic, social, SEM, and other paid digital tactics.
    • Proven track record in media strategy, planning, and buying, with an ability to influence and guide agency partners.
    • Experience working with or managing high media budgets and complex campaign structures.
    • Familiarity with measurement frameworks, KPIs, optimization processes, and test‑and‑learn methodologies to drive performance and insights.

    The skills for success

    • Consumer Insights
    • Analytical skills
    • Brand Strategy
    • Category Strategy
    • Presentation skills
    • Drive Innovation
    • New Product Development
    • Storytelling
    • Creativity
    • Marketing optimization
    • Digital Marketing
    • Commercial accumen
    • Collaboration
    • FMCG/Consumer Health Experience

    What we offer


    With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short‑term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

    Equality


    We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.


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