Media Planning Manager - Toronto, Canada - FanDuel

FanDuel

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

ABOUT FANDUEL

FanDuel Group ("FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues.

The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.

THE ROSTER
At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams.

We're dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career.

So, what does "winning" look like at FanDuel? It's recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers.

Make no mistake, we are here to win, but we believe in winning right. That means we'll never compromise when it comes to looking out for our teammates.

From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves.

At FanDuel, our principle of "We Are One Team" runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

THE GAME PLAN
Everyone on our team has a part to play

Manage the media budget and allocate funds across different channels efficiently
Act as the primary point of contact with our media agency in the buying of traditional media.
Collaborate with crossfunctional teams to integrate traditional media strategies with digital and other emerging channels.
Collaborate with marketing stakeholders to monitor and track the overall marketing budget and reporting
Maintain strategic alignment across various channels and teams.
Lead channel forecasting to predict and plan for future media needs
Analyze performance metrics and optimize media plans for maximum effectiveness.
Utilize datadriven insights to inform media planning decisions and optimize campaign performance.
Develop comprehensive wrap reports that analyze the success and areas for improvement of media campaigns
Drive incrementality testing initiatives to measure the true impact of media campaigns, providing actionable insights for optimization
Work with the MMM teams to produce specific insights around the impact of past and future media investment
Demonstrate a strong understanding of the Canadian media landscape and emerging media trends to inform media buying decisions and recommend innovative strategies.

THE STATS
What we're looking for in our next teammate

Minimum of 4+ years of relevant experience in media planning and management.
Demonstrated proficiency in Excel and other analytical tools.
Strong understanding of media budget management and allocation, including TV, OOH, and radio.
Experience in working with media agencies and external partners in the Canadian market.
Excellent communication skills, both verbal and written.
Ability to work effectively in a crossfunctional team environment.
Bachelor's degree in Marketing, Business, or a related field.
Strong analytical and problemsolving skills.
Ability to work under pressure and manage tight deadlines.
Indepth knowledge of the Canadian media landscape

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we're committed to making sure our employees get as much out of FanDuel as we ask them to give.

Competitive compensation is just the beginning.

As part of our team, you can expect:

An exciting and fun environment committed to driving real growth
Opportunities to build really cool products that fans love
Mentorship and professional development resources to help you refine your game
Be well, save well and live well with FanDuel Total Rewards your benefits are one highlight reel after another

FanDuel is an equal opportunities employer and we believe, as one of our principal states, "We Are One Team" We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion