Manager, Site Merchandising - Toronto, Canada - Canada Goose Inc.

Canada Goose Inc.

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story.

At the heart of it is our promise to inspire and enable all people to thrive in the world outside.

To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger.

One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm.

We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Job Description:

What You'll Do:

Product/Merchandising

Implements online merchandising strategies, focusing on yearonyear sales growth, conversion, and engagement. Source and implement merchandising tools to optimize the site experience in partnership with the Director of Ecommerce
Lead collaboration with internal teams to bring storytelling to the Canada Goose website while supporting campaigns, collaborations, and special projects
Work in close partnership with Marketing and Ecommerce Product to enhance eCommerce functionality and site creative opportunities; help roadmap and project plan, providing business cases as needed
Executes the selection of product featured across the site experience based on inventory, performance, and customer mindset including all marketing/content placements. Partner in key product page presentations (mood boards, category storytelling, content slots, etc.)
Own personalization on the site, developing unique customer journeys through client segmentation and a/b testing on the site that drive conversion, both online and instore
Analyze product merchandising strategies through relevant KPIs and recommend changes if needed

Analytics/Digital Marketing

Identify opportunities and implement optimizations which drive conversion and enhance customer experience
Understand and support digital marketing practices to optimize all digital marketing channels, including Social, Search, Display, and Affiliate
Partner with Digital Marketing on innovations that drive channel growth
Analyze daily, weekly, and monthly digital marketing performance to find opportunities
Develop a deep understanding of how the customer interacts and converts on the site
Analyze and report on product conversion, sellthrough and return rates
Initiate projects and strategies to improve site experience through advanced analytics and competitive review

Business/Project Management

Work directly with the product team in the creation of new features and functions that provide valueadded services to the customer support teams
Leverage data sources from web analytics, customer research, UX research, vendor partners, and industry reports to improve customer satisfaction constantly
Develop AB testing and personalization roadmaps

Let's Talk About You:

5+ years of ecommerce merchandising
Minimum 3 years of supervisory / manager experience
Working knowledge, and experience with Salesforce Commerce Cloud, other Sales Force Products, Salsify (PIM)
Proven track record in workflow optimization
Data Analysis, experience with Google Analytics, BI tools, Core Metrics or Omniture an asset
Understanding of Ecommerce, Retail, and CX best practices

Additional Information

What's in it For You?

A company built on Canadian roots and heritage
Your work is recognized with a comprehensive and competitive Total Rewards Program
Opportunities for career growth through numerous internal and external programs
Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
Be a part of _CG Gives_. Donation matching and paid volunteer time to help the organizations you care about
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday.

We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service.

Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.