Marketing Program Analyst, Global Partnerships - Toronto, Canada - MLSE

MLSE

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential.

We are Canada's preeminent leader in delivering top quality sport and entertainment experiences and one of North America's leading providers of exceptional fan experiences.

We are the parent company of the National Hockey League's Toronto Maple Leafs, the National Basketball Association's Toronto Raptors, Major League Soccer's Toronto FC, the Canadian Football League's Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre.

We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club).

Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other.

Come be a part of the team.

Job Description:

We are looking for an eager Marketing Program Analyst to join our Global Partnerships Team. As a member of our team, you will support the group in a number of different ways.

While your primary focus will be on the analysis of our current partnership marketing programs (tracking performance / suggesting optimizations), you will also support by monitoring the health of our team social channels, conducting post-program reports, supporting with growth projections for our Team channels, and supplying business insights for our Partnership Development Team.

Each week will provide opportunities to help craft the future of sports and optimizing the programs in our digital channels.

We are searching for a teammate who is excited to the tell stories behind the data.

As our partnership business evolves, we're looking for someone to immerse themselves in our business and find new ways to chip into the team via data driven insights.

Responsibilities:

Craft, Implement and deliver Reporting and Analytics that provide insights into:
Partnership Marketing Campaign Management (post-campaign and end of season)
Digital platform analysis, benchmarking, and ongoing insights/learnings
Channel/Product health and growth reporting
Data mine our extensive database to deliver targeted audiences that optimize partnership marketing efforts.
Continuously handle channel and platform benchmarking performance
Track campaign performance and offer key findings to optimize programs
Perform adhoc analysis to address specific business questions and produce actionbased insights
Work within the larger Business Intelligence function to support revenue growth, database acquisition and CRM usage and functionality.
Working with vendors and third parties to assist in research and return on objective.
Evaluate new assets, opportunities and properties that can efficiently and optimally reach target audiences at scale and drive revenue.

Qualifications:

Proven experience working with a database in an analytical role
Capability to manipulate data from various sources
Strong Microsoft Office skills
Excellent communication skills, both written and verbal
Experience with Google Analytics, YouTube Analytics, Brand Watch, Facebook/Twitter products a plus
Consultant mindset continually delivering solutions that add value
Team Player, allhands on deck mentality
Curiosity about growing a career in sports & entertainment
Ability to work across all MLSE brands including basketball, hockey, esports, and event venue operations
A Graduate of a postsecondary degree in Data Science & Analytics, Strategy & Marketing, Business Administration, Commerce, or other relevant areas
Strong project management skills
Strong interpersonal skills with proven track record to build relationships with key partners at all levels

Additional Information