Social Media Marketing Lead - Oakville, Canada - Pelmorex Corp

Pelmorex Corp

Verified Company

Oakville, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

ARE YOU INTERESTED IN A WORKPLACE THAT HAS...

Retirement Savings Matching Plan (RRSP). Plan for your future with us

Personal Spending Account

Up to $500 to spend on anything related to physical, mental or financial wellbeing (in addition to your Health Care Spending Account)

17 Paid Days Off (in addition to 13 Paid Personal Days)

This includes an extra day off during the month of your birthday our gift to you

An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team

Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen

HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?
Read about us here (spoiler alertwe are the home of The Weather Network )

WHY WE NEED YOU? GLAD YOU ASKED...

The Social Media Lead brings to life TWN and MM's voice, turning ideas into action to grow our presence and reach through social media and community outreach.

You lead the development of our social media strategy, including content distribution strategy, editorial calendars and tactical plans. You are the eyes and ears of the company's brand in the rapidly evolving social media environment.

Passionate about weather, and with a consumer-focused orientation, this position will drive our reach and engagement across all social platforms including but not limited to Facebook, Instagram, Twitter, TikTok, Snap Chat, YouTube and Pinterest.

WHAT'S THE DAY TO DAY LIKE?:

Mentor, lead and inspire a social media team so they are working to their full potential
Develop and maintain a comprehensive social media strategy and process. Responsible for providing the primary voice of the company across the applicable social media platforms and specialize in curating a variety of content across the social web to support the organization's content marketing initiatives
Support TWN and MM overall brand initiatives with a strong social component that resonates with our target audience and grows our engagement with them on existing and new social media platforms
Lead the content creation process with internal and external creative partners
Schedule and coordinate brainstorming meetings to establish and create an active and relevant social media editorial calendar
Identify authoritative and influential individuals and brands on the social web and implement a social networking and influencer strategies to facilitate and nurture strategic partnerships
Drive best practices for consumer response and look for ways to convert inquiring consumers into brand fans. Monitor and respond to customer service and reputation management issues on the social web using social listening tools
Analysis and reporting is key working with analytical tools, measure ROI of social platforms and campaigns to identify opportunities and optimizations then transform plans into actions Monitor and measure the success of social media strategy (i.e. increased engagement, customer acquisition, website traffic etc.) and provide regular reporting to the internal team
Implement and maintain the content strategy, proactively address issues, recommend solutions, and help to establish & maintain best practices
Monitor industry trends and competitive activities in social media and inform management of competitive landscape, opportunities and threats
Work with Partners to create and execute social campaigns to benefit both TWN/MM and partner organizations. i.e. Red Cross, Ride Don't Hide, CAMH,
Roles, responsibilities and duties may evolve and change over time_

WE ARE HOPING YOU HAVE:

University degree in Marketing, Communications, or Business or equivalent working experience
Minimum of 35 years' experience in Digital Marketing working with social platforms and brands
Familiarity and hands on experience with leading social measurement and analytics tools such as HootSuite, Simply Measured, TrackMaven, Radian6 and Sysomos

COMPETENCIES:

You live, eat and breathe social media
Excellent analytic, problemsolving, and decisionmaking skills
Excellent communication and presentation skills A passion for keeping pace with the constant state of rapid evolution in the social media world
Ability to use good judgment and sensitivity in responding to the public on any of the social media platforms Strong collaborative nature to build relationships across the company

INTERESTED? IT GETS BETTER
:

Wellness Program Lunchtime virtual gym sessions? Count me in
Course Reimbursement Program We want you to keep learning, so we can too
Open and transparent communication, including biweekly All Hands Meetings with our CEO
Pelmorex Learning Academy includes offerings like French, Leadership (for people leaders and nonleaders alike), yoga, mindfulness
Your mental health is important to us We partner with Inkblot for virtual counseling sessions
Frequent employee pulse surveys we value your feedback so we can continue to make Pelmorex a great pla