Analytics & Attribution Specialist (GA4 + Server-Side)
2 weeks ago

Job summary
We're looking for an Analytics Specialist to help us scale paid media aggressively and improve clean attribution across GA4, Meta, and our backend orders data.We need someone who understands how attribution breaks and can rebuild it properly. We're looking for core problems such as under-reported purchases in GA4 vs backend orders,
checkout → purchase ratios far outside industry norms,
Platform ROAS not reconciling with GA4 / Looker,
Lack of clear net-new vs returning funnel reporting,
No standardized stage-based funnel scorecards.
Responsibilities
- Audit GA4, Meta, and server-side tracking.
- Validate purchase events against orders database.
- Detect broken or inflated events (checkout,purchase post-purchase).
Job description
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