Digital Marketing Specialist - Oakville, Canada - Horizon Measurements

Description

At Horizon Measurement Solutions Inc., we are a dynamic and innovative
[industry/niche] company dedicated to delivering exceptional products/services to our customers.

As a Marketing Specialist, you will play a vital role in developing and implementing digital strategies that will elevate our brand and engage our target audience.

• Create and maintain engaging, userfriendly websites that align with our brand and effectively communicate our value proposition.
• Manage and optimize social media platforms, creating compelling content and engaging with our online community to enhance brand awareness and foster customer loyalty.
• Collaborate with internal teams and external agencies to develop compelling content, graphics, and videos for digital marketing campaigns.
• Conduct market research and competitor analysis to identify trends and opportunities for growth.
• Monitor and analyze digital marketing performance metrics, providing regular reports and insights to improve campaign effectiveness.
• Stay uptodate with the latest digital marketing trends, technologies, and best practices, implementing innovative strategies to achieve marketing objectives.
• Collaborate with crossfunctional teams to ensure consistent messaging and branding across all digital marketing channels.
• Maintain a strong focus on analytics and datadriven decisionmaking, continuously refining strategies to drive positive ROI.

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience as a digital marketing specialist or a similar role.
• Strong knowledge of website management platforms (e.g., WordPress, Drupal) and content management systems.
• Proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and social media management tools.
• Solid understanding of SEO best practices, keyword research, and Google Analytics.
• Creative mindset with excellent written and verbal communication skills.
• Strong analytical abilities with the ability to interpret data and generate actionable insights.
• Detailoriented with exceptional organizational and project management skills.
• Ability to work both independently and collaboratively in a fastpaced environment.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.

• Oakville, ON L6J 7W5: reliably commute or plan to relocate before starting work (required)

• Secondary School (preferred)