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Fitness Director - Toronto, Canada - Sweat and Tonic

Sweat and Tonic

Verified Company

Toronto, Canada

1 month ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Sweat and Tonic

Sweat and Tonic (S&T) is Toronto's most innovative and exciting boutique fitness and wellness hub, offering the widest collection of expertly programmed Yoga, Pilates, HIIT, and Ride group fitness classes in Canada.

We create a curated, immersive fitness experience for sweat enthusiasts to challenge their minds and bodies within a community that grows, succeeds, and celebrates together.

With premium spa facilities, high-tech biohacking amenities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace and event venue, inspires collaboration and innovation.

Since opening in 2019, we've innovated and expanded our state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto.

In 2023, we opened our first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and a new 25,000 immersive fitness & wellness hub in Toronto at The Well.

This is a unique opportunity to become a part of a passionate, dynamic team that is here to disrupt the fitness industry.

About the Role:

We are seeking a full-time
Fitness Director **to create exceptional group fitness experiences and lead a growing team.

As the head of the fitness department and a member of the organization's Senior Leadership Team, you'll ensure all group fitness and personal training offerings are carried out with excellence, track and report on department performance, monitor industry trends to constantly innovate and improve offerings, lead strategic direction and execution for the fitness department, and contribute in key business decisions for the company as a whole.

With Sweat & Tonic's plans to grow locations in Canada and the U.S., this is a fantastic opportunity for someone looking to merge their passions for fitness management and organizational effectiveness, and get involved at the early stages of a premium, growing brand.

About the Team:

As the Fitness Director, you'll report directly to the Chief Brand Officer and Founder.

You'll also work closely with other members of the Senior Leadership Team including the Chief Operations Officer and Marketing Manager.

The Fitness Operations Manager, Personal Training & HIIT Studio Manager, and Lead Trainers report directly to you, and, together, you oversee all group fitness instructors.

Primary Job Responsibilities:

Programming Standards & Class Execution
Ensure all fitness offerings are executed at the highest quality level and in a strategic manner that maximizes class attendance and aligns with S&T's premium brand standards.
Coordinate with the fitness department to audit, track, report on, and improve performance of the overall department including HIIT, Yoga, Ride and Personal Training studios.
Execute quarterly competitive analysis and research to track trends, drive growth and spark innovation.
Instructor Recruitment, Training & Development
Coordinate with the fitness department to develop strategies and oversee the recruitment, training, and auditions of new instructors to fill open positions, build sub lists, and prepare for the opening of new locations.
Coordinate with the fitness department to track and develop underperforming instructors to improve overall class experience, attendance, and community engagement.
Motivate, inspire and build relationships with team members to foster a culture that collaborates, elevates, and belongs.
Ensure instructors deliver exceptional customer service and act as Sweat & Tonic brand ambassadors, both in and out of class.
Ensure instructors are participating in promotional events, photo & video shoots, and campaigns.
Class Schedule Optimization
Work with the Fitness Operations Manager to coordinate, analyze, optimize, and report on class schedules. Present quarterly schedule refreshes to Senior Management team.
Coordinate directly with the Marketing team to promote classes, launch new class styles, and drive traffic to underperforming timeslots.
Business Strategy
Work alongside the management team to define strategic goals that continue improving offerings and revenue, develop execution plan, lead execution, track progress, and present end results.
Coordinate with the management team to develop expansion plans, improve fitness environment, and adjust standard operating procedures as the organization scales.
Contribute to the design and development of future locations, particularly in relation to the fitness studio environments.
As part of the Senior Leadership Team, play a key role in the overall direction of the business and brand.