Content Marketing Manager - Vancouver, Canada - Thrive Digital

Thrive Digital
Thrive Digital
Verified Company
Vancouver, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

Content Marketing Manager

Job Details

Role:
Content Marketing Manager


Department:
Marketing


Job Location:
Remote (Canada)


Role Type:
Full-Time, Permanent


Hours:
Monday - Friday 9 AM-5 PM (in your timezone, flexible hours)


Pay:
$79,000 - $99,000 CAD


About Thrive
We're one of North America's top digital marketing firms. At Thrive, we build our services, our knowledge, the same way, building and growing as we learn and adapt.

We prioritize taking frequent steps back to examine our methods, to see what's working and what's not, so that we can continue to hone our expertise.

Our mission is to grow your favourite companies in a sustainable way, and as a result, we have developed a deep expertise in performance marketing, brand marketing, digital design, and data and measurement - having managed over $2 Billion USD in advertising spend over the past decade.

You may not realize it, but you've probably seen some of our work with startups, Fortune 500 companies, and companies of all sizes in between (Uber, Asana, Masterclass, Snapchat, , lululemon - to name a few).

Our culture is centered around creativity, innovation, problem solving, empathetic understanding and continual learning.

People are challenged in a way that helps them continue to achieve career growth and goals, and that also lives in harmony with being respectful of each person's boundaries.

It's an environment where we encourage each team member to experiment, and know that this doesn't always have to lead to a successful output - but the journey there helps develop critical skills, experiences and lenses to implement in our work now and in the future.

We curate playfulness in our work, and create an environment where each person knows they can be their uniquely awesome selves at Thrive.


The Role

Joining the Content team as our Content Marketing Manager you will be responsible for developing and executing on our externally-facing content marketing strategy, and support as an internal content curator to strengthen our community.

The content strategy you devise will engage key audiences, drive qualified interest in our business and nurture audiences toward key business outcomes for Thrive Digital.

You will bring leadership to the entirety of this process, which includes the definition of target audiences, building a content strategy, curating content from multiple sources, writing content and ultimately the distribution of this content to position Thrive as a growth marketing leader.

You have an endless curiosity about the ever changing growth marketing industry and love translating highly technical content into concise pieces of content that engage.

You are an expert writer and thrive on thinking about how to adapt writing styles across different mediums (blog, social media, video scripts etc.).


Your focus will of responsibilities will be:
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Domain:Expertly promote Thrive while having a great taste for content that will engage our audience. Manage the internal flow of information, collaborate with other departments, and produce great stories that can be used for external marketing.
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Client: Encourage a deep understanding of Thrive's audience, how we speak to them, and how we engage with them in a way which drives business results.
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People: Support and develop internal team members to improve their abilities to produce content.
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Company: Support in building and maintaining a high quality content program at Thrive which engages and nurtures audiences towards tangible business objectives.

We're committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role:


  • In your first 30 days you'll become familiar with Thrive, our onboarding process for new hires, and our clients. You will also learn about our brand voice and how we position ourselves in the marketplace. Additionally, you will work with others to review existing internal content and begin planning a content roadmap.
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In your first 60 days you'll redesign internal performance marketing blog posts for external use, create storyboard-like material to guide future content, and share your research and ideas to inspire Thrive's content production. Additionally, you'll have started a comprehensive content calendar by gathering input from stakeholders on upcoming topics and priorities.


Qualifications
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[Multi-Dimensional Portfolio] You have a portfolio that showcases examples of content marketing campaign work on a variety of different mediums and brands, with supporting results and insights driven by your content strategy.
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[Technical Writing Abilities] You are an effective writer and editor who can communicate complex technical marketing based topics to non-technical audiences who may not be familiar with the granular nature of a topic.
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[B2B Content Experience] You've had extensive business to business (B2B) experience in content writing,
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