Head of Marketing Analytics - Toronto, Canada - Homebase

Homebase

Verified Company

Toronto, Canada

6 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Hi, Future Homie

As a Homie, you'll be part of an
_unstoppable_ team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do.

We're revolutionizing the way small businesses manage their teams and grow their business.

What this means for you is a shared passion for innovation and making a difference for the people we serve.

So what do you say, will you join us on our mission to empower small businesses?

As a Homie, you will make an impact within our Marketing team by leading our marketing analytics efforts in this newly created role:

Overall: You will work alongside our CMO and their leads to play a crucial role in setting our marketing strategy in this period of high growth, while taking our marketing analytics efforts to the next level

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Annual planning: Work closely with the CMO on annual and quarterly forecasting, budget planning, target/KPI setting, which includes close collaboration with Finance, Data Engineering, Biz Ops, and the rest of the Growth/Marketing team to ensure alignment with overall business objectives
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Reporting and driving action: Owning and driving weekly, monthly, and quarterly reporting to team and executives, while helping the team understand results and uncover insights. This could include chairing regular performance status meetings, owning the floor, keeping the larger team on track, and driving accountability and action plans
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Strategy and opportunity sizing: Conducting ad-hoc analytical projects to support strategic opportunities such as market mapping, and quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5 year opportunity to propose back to the business
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Strategic presentations: Preparing executive-level presentations that clearly and succinctly communicate and explain the overall health and success of Homebase's marketing efforts, from ad-hoc analytical projects to board presentations.
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People management: Managing and mentoring our marketing analyst, providing guidance, feedback, and support in their professional development

As a Homie, you are a bar raiser, this means you come with:

5+ years of experience in marketing analytics or related highly analytical roles, preferably in a B2B SaaS or technology-driven environment with SMB/consumer facing products
Experience using paid marketing tools (e.g. Google Ads), marketing analytics and tracking tools (e.g. Google Analytics, Google Tag Manager), search and SEO tools (e.g. GSC, SEMRush, Ahrefs), data visualization tools (e.g. Looker/Tableau) as well as experience with Excel/GSheets and SQL
Deep understanding of marketing attribution models (MTA, first/last click, MMM, incrementality testing), with 2+ years of handson experience in measuring the efficiency of marketing activities
Strong analytical and problemsolving skills with the ability to effectively convey complex analyses to a broad set of people from different teams and levels
High comfort level with building strategic decks, from formatting to storytelling with visuals and data, for an executive audience
Experience with A/B testing, analysis, and experiment design to optimize marketing performance. Product analytics experience or past working experience with product teams preferred
Strong understanding of marketing principles and strategies, including digital and offline marketing channels, and customer lifecycle management
Track record of being entrepreneurial and a selfstarter with high level of ownership: This is a new role; you won't have a playbook you'll get to build it
Excellent communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams and present complex ideas in a clear and concise manner
Resourceful, fundamentally curious and relentless in understanding the "why". Possesses a sense of urgency in line with our value of "No Day Wasted" A lover of local businesses

- supporting and building great products for them

What We Offer