Content Marketing Manager - Montreal, Canada - Botpress

Description

About Botpress

At Botpress, we are pioneers in the artificial intelligence industry, developing state-of-the-art AI agents that transform how organizations engage through AI. Our mission is to equip developers and teams with a sophisticated platform to build advanced bots, enhancing how businesses communicate and operate. Led by a team of industry veterans and innovators, we are driven by a vision to reshape communication, ensuring our solutions meet the evolving demands of developers and enterprises alike.

The Role

We are seeking a Content Marketing Manager to join our dynamic team. This role is pivotal in enhancing Botpress's visibility and engagement by developing and executing a content strategy that communicates our core values and innovations effectively across various channels. The Content Marketing Manager will collaborate closely with cross-functional teams to craft compelling content that resonates with our target audiences, including developers and enterprise clients.

Responsibilities

• Content Strategy Development: Build and execute a content strategy that aligns with Botpress's marketing objectives and supports brand consistency.
• Demand Generation: Create high-quality, engaging content for blogs, ebooks, and white papers to generate leads and educate our audience about the transformative impact of our AI solutions.
• Ad Copywriting: Develop and refine compelling ad copy to effectively communicate the value propositions of Botpress's products, enhancing visibility and user engagement.
• Brand Storytelling: Develop compelling narratives that highlight the unique value propositions of Botpress, positioning us as thought leaders in the AI and conversational interfaces sector.
• Cross-Functional Collaboration: Work closely with the Marketing, Sales, and Product teams to ensure content alignment with business goals and user expectations.
• Performance Monitoring: Analyze content performance metrics to optimize strategy and report on the effectiveness of content initiatives.
• Event Content Creation: Craft engaging presentations for industry events and conferences that articulate the innovative nature of Botpress products and services.

Qualifications

• Experience: 3+ years in content creation and marketing, preferably within the B2B technology or SaaS sectors.
• SEO Knowledge: Proficiency in SEO best practices and content optimization to enhance online presence and reach.
• Paid Advertising Proficiency: Strong experience with paid advertising and a proven track record of creating compelling ad copy that drives targeted traffic and conversion.
• Storytelling Skills: Exceptional ability to communicate complex ideas effectively and engage a technical audience.
• Collaborative Spirit: Strong team player with the ability to work effectively across different departments.
• Analytical Abilities: Comfortable working with data to derive insights and drive content strategy decisions.

Nice to Have:

• Background in AI, machine learning, or similar technologies.
• Experience in creating content for a technical audience, particularly developers.

Why Join Botpress?

• Competitive compensation and benefits.
• A vibrant office located in downtown Montreal.
• Opportunities for professional growth in a rapidly advancing field.

Application Process:

Please include a link to your portfolio demonstrating relevant content creation, particularly in technology or developer-focused platforms. Applications without a portfolio will not be considered.

Botpress is an equal opportunity employer, dedicated to fostering an inclusive and diverse environment for all our employees.