Content Marketing Strategist - London, Canada - Digital Extremes

Digital Extremes

Verified Company

London, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

ABOUT THIS POSITION

Digital Extremes is searching for a Content Marketing Strategist who is a passionate gamer who loves to create and connect with players to lead the content marketing strategy for the internal Warframe content marketing team.

This is an exciting opportunity to innovate and expand upon a creative editorial infrastructure that supports a passionate global player base.

As a key member of the marketing organization, this role requires a creative yet strategic mind to educate, inform and entertain gamers both near and far across all owned editorial, social, web and video platforms.

You'll work with community, development and marketing to create and execute programs that help reach more Warframe players each and every day with engaging news and assets that support our updates and events.

You'll have the publishing power of writers, designers, streamers, editors and more who can turn an idea into a powerful player initiative.

RESPONSIBILITIES

Develop and scale repeatable digital engagement strategies across Warframe's editorial, social, web and video platforms as part of a larger content marketing team strategy
Devise, plan and execute compelling contentbased programs that drive exposure and engagement across owned channels
Ideate and create new content strategies to test, as well as refine existing playbooks to be even more efficient and effective
Coordinate with community and marketing to support live service campaign goals including leading as well as supporting various activations
Evaluate programs and campaigns to determine how to prioritize and optimize efforts that improve our communication and relationship with players
Host brainstorm sessions with various marketing, multimedia and editorial team members to formulate assets plans for social engagement
Integrate yourself into the Warframe world, play the game, empathize with players and partner with the development team to positively impact player experiences
Develop content based content marketing programs that might include creators to increase community satisfaction and sentiment through entertaining yet informative methods
Identify platform, market and player trends that might negatively or positively impact DE's service efforts to proactively capitalize on opportunities
Establish a crossdiscipline operation to organize internal assets and information that can be adapted into compelling player facing assets
Monitor and curate externally developed content and conversations to showcase and celebrate the player community
Identify new ways to communicate marketing key messages in a authentic voice that showcases the value of all the ongoing content updates and live events Warframe offers
Build tools, technology and create partnerships to capture opportunities and expand our internal capabilities
Manage external agencies, vendors and projects which may include budget tracking, asset trafficking, creative approvals, contracts and billing

REQUIREMENTS:

4+ Years in Content Marketing or similar role in Social Media Management, Community Management, Marketing Communications or Campaign Strategy
Ideally, experiences supporting a live game service with a global player community
Clever, creative personality with a passion for gamer culture
Strong verbal and interpersonal communication skills with ability to influence partners and develop effective crossfunctional relationships
Several years of leading digital engagement programs across various social and media platforms
Extremely detailoriented, qualityfocused and driven to consistently meet tight deadlines
Ability to champion projects from an idea to execution, to postmortem analysis as an individual contributor who embraces accountability and challenge
Deep understanding of the editorial and content publishing process including working with internal and external creative service teams (including agencies)
Ability to effectively navigate a dynamic, fastpaced environment with constant change and ambiguity
Individual responsibility for championing the development of highquality written and AV consumer facing assets
Graphic design skills preferred but not required
Understanding of development operations and effective methods for studio collaboration
Experience testing digital engagement strategies and optimizing programs based on performance
Ability to leverage analytics, insights and reporting to make more informed decisions
Extensive knowledge of games and the game industry markets including player audiences, genres, preferences and trends
Warframe fan a plus

ABOUT DIGITAL EXTREMES

Founded in 1993 by James Schmalz, Digital Extremes ranks as one of the world's top independent video game development studios.

Originating with the co-creation of Epic Games' multi-million unit selling Unreal franchise including Unreal and Unreal Tournament, Digital Extremes went on to develop Dark Sector, BioShock for the Pla