Communications and Membership Services Officer - Waterloo, Canada - University of Waterloo

University of Waterloo

Verified Company

Waterloo, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Overview:

The Communications & Membership Services Officer is responsible for developing, implementing, and evaluating communications, events, and engagement strategies that advance the goals and reputation of the Faculty Association of the University of Waterloo (the Association) in representing faculty members across all Faculties and campuses.

The Communications & Membership Services Officer is also accountable for maintaining Association records and ensuring the smooth internal communication of information critical to the Association's day-to-day operations.

The incumbent will also provide clerical support to the Executive Manager and AF & T Officer as required.

The Communications & Membership Services Officer will also answer inquiries and act as a first point of contact for membership questions and concerns.

The Communications Officer reports to the Executive Manager but is also accountable to the Association president and other executive officers, Board members, and committee chairs.

These roles are elected or appointed approximately every two years; this role provides necessary consistency, long
- term planning, and institutional memory to mitigate the risks associated with frequent turnover.

Responsibilities:

Communications strategy

Leads the ongoing refinement of the Association's brand positioning, voice, and key messaging
Develops and implements a comprehensive communications strategy that raises awareness and advances the goals of the Association
Develops and manages a multichannel, integrated communications plan and communications guidelines to implement the communications strategy
Advises on strategic and sensitive communications decisions
Prepares and manages the Association's communications budget
Monitors and reports on metrics for digital communications; applies researchbased decision making to improve content to meet user and organizational needs
Investigates and learns new technologies as required; remains current on technical and design trends and best practices in communications
Routinely assesses the Association's communications strategies, tools, and infrastructure and recommends improvements

Content creation and management

Develops and manages an integrated editorial calendar for the Association, including print, web, and other digital media platforms
Safeguards the Association's reputation and relationships (and the University, in the case of joint initiatives) by ensuring the consistency, clarity, accuracy, and accessibility of communications, and compliance with University guidelines when required
Provides writing and editing support across the Association to ensure high quality and consistent messaging
Maintains thorough knowledge of the Association's activities and priorities, postsecondary sector news and trends, and
University policies and procedures
Supports and educates Board and committee members to produce content for Association channels
Develops visual marketing materials such as posters, slideshows, and social media images, complying with University guidelines when required; provides creative direction to University of
Waterloo Creative Services on Hagey Lecture and other joint marketing materials as needed

Event planning and management

Collaborates with Association staff, Board, and committee members to develop and deliver a program of meetings, trainings, workshops, lectures, and other events that meet the specialized needs of faculty and build engagement with the Association
Prepares and manages the Association's events budget
Ensures that events and meetings are planned, managed, and delivered effectively and efficiently
Coordinates the annual Hagey Lecture, the University's premier invitational lecture series, with support from the
University's Community Relations and Events department; provides strategic and operational support to the Hagey Lecture
Committee, jointly appointed by Association and the University President
Promotes Association events to faculty and other audiences as appropriate, working with staff in University
Communications and Community Relations and Events as required
Researches and uses appropriate tools to manage events and event registration
Evaluates and reports on event success

Information management

Advises on information technology issues and opportunities and serves as IST liaison for the association, escalating technical issues to IST when required
Develops and implements, in consultation with the Executive Manager, information management tools and systems to maintain Association records and facilitate internal communications
Maintains the Association's membership database by understanding and continuously tracking faculty appointments through liaison with academic and administrative departments
Maintains accurate records of Board and committee membership and faculty appointments to University committees
Liaises with other faculty associations