Mgr- Loyalty - Toronto, Canada - Subway

Subway

Verified Company

Toronto, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

SUMMARY
Support the launch and localization of a new loyalty program and manage on an ongoing basis.

Essential Functions

Owns the loyalty and customer lifecycle marketing plan, working with the NA loyalty team, local marketing and digital teams to ensure consistency in our voice across owned channels.
Responsible for placement web and app offers and marketing campaigns.
Responsible for overseeing and trafficking creative for digital offers.
Make sure plans are customer centric, avoiding clashes or inconsistencies of communication.
Navigate changes to plans, ensuring they do not impact the delivery of the core plan, and support business growth and objectives.
Drive operational planning process in line with the Canada and Global processes and timelines.
Ensure all plans are routed in data driven decisions, to optimize increased frequency and spend of our loyalty base.
Meet with internal constituents, endusers, partners, and industry analysts to communicate to gain insight for product direction and improvements.
Define feature requirements and work with cross functional teams on the UX and technical design as well as test requirements.
Responsible for functional knowledge of the loyalty platform and innovations.
Responsible for documenting and communicating any impacts to the digital platform or loyalty program based on proposed enhancements.
Conduct feasibility assessment of roadmap strategy in partnership with technology teams and business operating groups, and proactively seek out alternate solutions
Work with creative services, training, and operations on loyalty programming
Other duties as assigned

Skills and Abilities Required

Experience building loyalty strategies that build both the functional and emotional loyalty of guests.
Analytical skills, specifically in the areas of loyalty program data and CRM
Experience leading and delivery of integrated loyalty campaigns and media plans.
Working knowledge of the Adobe suite of products is preferred.
Project management, largescale planning, and ability to lead crossfunctional projects are required.
Ability to collaborate and influence team members to get strategic / tactical plans implemented.
Excellent written and oral communication and presentation skills required.
Enjoys working in a fastpaced changing environment.
Passionate, customercentric mentality that challenges the status quo to drive exceptional experiences for Guests and our Franchisees
Minimum 5 years' experience of managing a loyalty program.

years of Marketing relevant experience