Paid Social Media Planner/Strategist - Toronto, Canada - jetfuel

Description

As a Paid Social Media Planner/Strategist, you will be responsible for tactical media planning and campaign activation for a variety of client accounts and projects, mainly for Facebook/Instagram. This role is ideal for someone who is tenured in omnichannel campaign execution and strategy for e-commerce clientele, has experience with ads managers and data platforms, and is an expert in client relationship management and problem-solving. The ideal candidate should be proactive in nature and a critical thinker.

This position is fully remote, but may require some in-person meetings and will involve regular weekly and monthly calls.

WHAT YOU'LL DO

• 50/50 daily split of paid media campaign strategy/planning and execution
• Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads
• Manage and oversee paid media campaigns, including paid social media platforms (and PPC/Email campaigns - can be untrained if needed)
• Closely and effectively manage and optimize campaign pacing (flighting, spend/budgets, goals/sales)
• Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs
• Analyze results and performance via data analysis
• Compile, organize and present campaign results, findings, and key takeaways to clientele
• Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion
• Proactively grow and nurture client goals to scale spend and test emerging platforms

Required

• 2-3 years of experience in digital marketing and advertising
  • Knowledge of Facebook and Instagram Ads
  • Knowledge of Snapchat, Twitter, Pinterest, TikTok ads a plus
  • Google Ads & Analytics Certification a plus
• Broad range of experience in multiple advertising channels, including but not limited to:
  • Forecasting and opportunity/gap analysis
  • Campaign management tools
  • Demonstrated advanced paid media knowledge
  • Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client
  • Research tools/competitive analysis
  • Budget/pacing and billing
  • Demonstrated understanding of integrated media, client scope and industry trends
• Excellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and vertical communication
• Ability to follow up on tasks to ensure deadlines are hit across many projects at once
• Highly strategic and able to balance long term strategy with short term results
• Deeply analytical with a bias for action
• Ability to dissect data and draw insights that drive the business forward
• Natural leader with ability to motivate, coach and drive teams forward

BENEFITS:

• Learn 3x more here than at any other job
• HMO and PTO benefits for fulltime and regular employees
• Flexible work schedule - integrate work with your life instead of the other way around
• Remote: avoid the stress and hassle of a commute and raise your productivity
• Raise your game: work with highly driven individuals and grow professionally and personally

Shortlisted applicants will be asked to complete an admin and personality test, as well as a series of video/voice interviews.