Performance Marketing Manager - Vancouver, Canada - Spring Financial Inc.

Spring Financial Inc.

Verified Company

Vancouver, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About us:

Since 2014, Spring Financial has been simplifying the lending process for millions of Canadians facing all types of financial circumstances.

Spring offers a growing range of financial products and services which currently include personal loans, mortgages, credit cards and secured loans - all of which are made available to Canadians without having to visit a branch

NOTE:
This is a full-time, permanent, on-site position.

Roles and Responsibilities:

Take ownership of strategy, execution, and performance tracking for all paid channels in alignment with budget and ROI targets.
Manage Paid Search campaigns on a daily basis.
Implement topnotch optimization workflows and test plans for keywords, bidding, ad copy, landing pages, and audiences.
Foster customer acquisition growth through multichannel paid media campaigns.
Explore and evaluate new paid channels and opportunities that align with company objectives.
Establish and manage an A/B testing environment along with Product team.
Coordinate delivery of creative campaigns across digital and social media platforms.
Measure and report on the performance of all digital marketing campaigns to Management.
Collaborate with Content, Design, and Product teams to develop effective ads and strategies.
Proactively monitor, report, and communicate performance updates to key stakeholders.

Qualifications and Skills:

Bachelor's degree in Computer Science, Data Science, Marketing or a related field.
Proven experience managing and optimizing digital marketing campaigns, focusing on Google Ads, Facebook Ads, YouTube Ads, TikTok Ads, and others.
Proven experience with Affiliate marketing.
Proficiency in data analysis, reporting, and visualization using Excel and Google Sheets.
Familiarity with SQL is considered a plus.
Strong analytical mindset and ability to draw actionable insights from data.
Excellent communication skills, both written and verbal.
Detailoriented with a high level of accuracy in managing campaigns and budgets.
Ability to work independently and in a team, with strong problemsolving skills.
Passion for performance marketing and staying uptodate with industry trends and best practices.

This is a truly exciting time to join Spring Financial and we are looking forward to doing great things together

In addition to a competitive salary, we provide: