Public Relations - Waterloo, Canada - Durrell Communications

Description

Are you fiercely creative and know how to get people talking? Are you driven to craft solutions and tell stories in unique and out-of-the-box ways?

At Durrell Communications we pursue excellence in being the voice of our clients, and we are looking for our newest creative team member If you are a collaborative and meticulous individual with a passion for execution who is driven to optimize our clients' position in print and online, then we encourage you to apply


How you will make a difference.

Reporting to the Manager of Strategic Communications, the PR & Media Coordinator drives public relations and media strategy for our clients including the management, creation and distribution of content while connecting our clients to reporters and publications in order to drive increased revenue, brand awareness, reputation and overall media exposure for the organization.

They manage the digital voice and promote and protect the client's reputation by executing strategies and plans for brand building, innovation, and promotion of corporate communications and corporate affairs initiatives.

They set and measure the strategic goals and performance metrics for each client by creating content that gets attention and engages audiences.

What you will be doing.

• Public Relations and

Media Strategy:
_

• Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories to media as appropriate
• Manage daytoday media relations/media requests for brand and corporate issues
• Organize events including press conferences, exhibitions, open days and press tours
• Source and manage speaking opportunities, awards and sponsorships
• Prepare and supervise the production of publicity brochures, handouts, promotional videos, photographs, and multimedia programs; devising and coordination of photo opportunities to support PR and media initiatives
• Effectively "sell" press releases to media, communicates benefits to media outlet of accepting press releases
• Branding Strategy: _
• Develop and implement both short

- and long-term branding strategies that intertwine various techniques which will consistently meet or exceed planned objectives

• Create and update content calendars for each client that addresses their individual goals and objectives with attention to branding, public relations and media activities on client retainers.
• Research: _
• Monitors publicity and conducts research to find out concerns and expectations of client stakeholders in order to create the media plan
• Identify audience and appropriate formats for media and medium selections and understand how those selection will affect the target audience
• Content Creation: _
• Administers preparation and dissemination of press releases and articles and coordinates media events
• Directs the writing, editing and publishing of organizational publications
• Creates content that is consistent and appropriately reflects client brand and standards, including public relations, media, owned content, and design elements.
• Develop the creation of written materials including press releases, Q&A, media standby statements, fact sheets, pitch letters, articles, case studies, newsletters and other collateral on brand and corporate issues as required.
• Metrics & Analytics: _
• Track and analyze media coverage
• Monitor the effectiveness of the implemented client strategy on a monthly basis and course correct to ensure strategy objectives are met.
• Set KPIs and monitor the effectiveness of each implemented client strategy on a monthly basis and course correct to ensure strategy objectives are met.
• Provide monthly reporting to the leadership team that analyzes each client's statistics and provides recommendations
• Project Management: _
• Execute timelines on all client projects set by the Client Manager and Account Director
• Communicate any issues that arise that affect project execution, timelines and deadlines
• Track all hours by client and project

What we require

• Bachelor's degree in Public Relations, English, Journalism, Marketing, Communication or another related field
• 1+ experience in public relations, journalism or digital marketing role
• Software Skills: ASANA, Agility PR/Meltwater, Canva, Photoshop, InDesign, Publisher, WordPress, Hubspot

Skills for success

• Thorough knowledge of the principles of effective communications and mass media, publicity, advertising, digital marketing and social media, policies, education, community relations, demonstration, organization structure, social service and government relations as they relate to our clients.
• Exceptional project management skills including organizational, strategic, planning and implementation skills.
• Must be able to meet tight deadlines and execute flawlessly on projects in a fastpaced environment and see a project through to completion.
• Ability to use demographic and psychographic data to target communication pieces