Digital Marketing Specialist - Fredericton, Canada - Measurand Instruments Inc
2 weeks ago
Description
Digital Marketing Specialist
Terra Insights is a comprehensive platform of trusted geotechnical, structural and geospatial monitoring technologies and data delivery solutions that are used in leading projects around the world.
The Terra Insights platform is currently seeking a Digital Marketing Specialist, based in New Brunswick, to provide marketing support for all of the platform brands.
You will be part of a dynamic team of professionals that works closely together to achieve marketing goals and the overall success of the platform.
Job Duties/Responsibilities:
- Execute on website updates, including but not limited to minor text/image adjustments, build out blogs as provided by content marketing team, build out landing and new pages as needed.
- Assist with SEO related tasks such as keyword research, competitive analysis, content development, and on page SEO best practices.
- Assist with Pardot data management, automation building, tracking, and campaign management as needed.
- Partner closely with content & campaign marketing teams to ensure brand voice is properly reflected in messaging and visuals and to ensure timing, and execution of campaigns are met as per schedule.
- Bring new ideas and lead execution of social media activities across multiple brands, including but not limited to content and creative design and utilizing social media scheduling tool.
- Find new ways to engage with our social media audience to increase reach of profiles and generate brand awareness.
- Create written and promotional content for marketing and branding purposes with the goal of increasing conversions, as well as amplifying and enhancing the Terra Insights brand.
- Assist with the execution and promotion of marketing content initiatives like webinars, white papers, landing pages, and other lead generation activities.
- Work with product teams to ensure content and technical documentation on website properly reflects up to date information and branding.
- Work with Marketing Manager and marketing team to collect and present monthly reports.
- Look for ways to improve our processes, share resources, tools, and learnings, improve efficiencies, and increase productivity.
Required Skills and Experience
- Bachelors degree in communications, marketing or related field.
- 35 years experience in marketing or related position.
- Exceptional copywriting skills, for long and short form content across inbound and outbound channels
- Firm grasp of the English language.
- An eye for detail and design.
- Ability to work within tight timelines to meet deadlines
- Proficiency with social media management best practices
- Experience with Salesforce/Pardot or similar sales and marketing CRMs considered an asset
- Experience with Adobe Creative Cloud considered an asset
- Experience with Google and LinkedIn Advertising considered an asset
- Experience with WordPress or similar Content Management System's considered an asset
- Experience with eCommerce platforms like WooCommerce is considered an asset
Terra Insights, along with RST Instruments, Measurand, 3vGeomatics, Syscom Instruments, and NavStar are committed to providing a safe and inclusive workplace where employees are empowered to design, manufacture, and deliver the highest quality shape monitoring products.
Terra Insights offers an environment to people who are confident, adaptable, and focused on building lasting relationships. We offer a very competitive compensation package and comprehensive benefits.
Thank you for your interest. While we appreciate the interest of all applicants, only those selected for a screening interview will be contacted.
Job Types:
Full-time, Permanent
Salary:
$60,000.00-$65,000.00 per year
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Onsite parking
- Paid time off
Supplemental pay types:
- Bonus pay
Work Location:
In person
