Digital Analytics Specialist - Vancouver - Noise Digital

    Noise Digital
    Noise Digital Vancouver

    4 days ago

    Description

    We are seeking a detail-oriented and experienced Digital Analytics Specialist who is passionate about data quality, technical implementation, and transforming raw data into actionable insights. This role is critical for ensuring our clients' digital measurement foundations are rock-solid, enabling sophisticated analysis and maximizing return on investment. You will be the technical expert, bridging the gap between marketing strategy and data engineering.

    What you'll do

    Technical Implementation & Optimization

    • Lead the planning, implementation, and optimization of Google Analytics 4 and Google Tag Manager (GTM) for various client websites and applications.
    • Develop and execute comprehensive tagging strategies to accurately track user behavior, marketing campaign performance, and conversion events.
    • Design, build, and maintain Server-Side Tagging (SST) solutions, primarily using Google Cloud Platform (GCP) and GTM, to enhance data quality, security, and performance.
    • Integrate and configure Consent Management Platforms (CMP) (e.g., OneTrust, Cookiebot) with GTM and analytics tools to ensure data collection is compliant with global privacy regulations (e.g., GDPR, CCPA).
    • Facilitate and manage the secure integration between Google Analytics 4 (GA4) and Google Cloud Platform (GCP), specifically for exporting and querying BigQuery data.

    Measurement & Strategy

    • Design and document custom Measurement Frameworks that align client business objectives, key performance indicators (KPIs), and digital analytics capabilities.
    • Conduct in-depth technical and configuration audits of existing GA4 accounts and GTM Containers to identify issues, ensure best practices, and optimize configuration for maximum insight generation.
    • Provide expertise in setting up and configuring advanced GA4 features, including custom dimensions, metrics, audiences, and conversions.

    Troubleshooting & Quality Assurance

    • Act as the primary point of contact for all analytics troubleshooting—diagnosing and resolving data discrepancies, tag firing issues, and reporting anomalies quickly and effectively.

    Client Presentations

    • Compile and present key findings and strategic recommendations to technical and non-technical clients.

    What you'll need to bring

    • 3+ years of hands-on experience in a dedicated web analytics implementation or specialist role.
    • Expert proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced trigger and variable configurations.
    • Proven experience implementing and configuring Server-Side Tagging solutions.
    • Experience integrating analytics with at least one major Consent Management Platform (CMP).
    • Familiarity with cloud environments, particularly Google Cloud Platform (GCP) and experience with the GA4-BigQuery export.
    • Solid grasp of digital marketing concepts (e.g., attribution, conversion paths, SEO/SEM/Display data).
    • Excellent problem-solving skills and a methodical approach to troubleshooting complex data issues.
    • Excellent written and verbal communication skills. Ability to clearly present complex technical content and concepts to technical and non-technical audiences.
    • Strong collaborative mindset with a commitment to client satisfaction and success as your north star.
    • Noise Digital is a leading digital agency and certified Google Analytics 360 reseller dedicated to delivering data-driven results for our diverse portfolio of clients. We believe that robust, accurate, and insightful analytics are the backbone of successful digital marketing campaigns. We are looking for a highly skilled and motivated Analytics Specialist to join our team and elevate our clients' measurement capabilities.

    Why Noise?

    • Work on a wide variety of high-profile client accounts, exposing you to diverse challenges and industries.
    • A collaborative and innovative team culture that values continuous learning and professional development.
    • Opportunity to be a leading voice in the evolution of our clients' data measurement strategies.
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