VP of Marketing - Toronto - Maropost

Description

Everything we do is for our customers Maropost offers a unified commerce experience that our customers need; transforming ecommerce, retail, marketing automation, merchandising, helpdesk and AI operations with one platform designed to scale for fast‑growing businesses. Featured on Deloitte's Technology Fast 500 list and G2's leaderboard, we power 5,000+ global brands while we head toward 100,000+ brands.

Driven by the same customer‑centric mentality, we empower businesses to achieve their goals and grow alongside us. If you're a driver and not a passenger, ready to make a significant impact and be part of our transformative journey, Maropost is the place for you.

The Opportunity

Thrive on change and grow beyond limits? We are looking for a bold thinker who sees a chance to learn and define what's possible with every challenge. Ready to make an impact? Welcome to Maropost where you can turn ideas into action

In this role, you'll own the full marketing engine— from brand to demand—and shape how we attract, convert, and retain customers at scale. You'll blend GTM expertise with AI‑powered tools to personalize customer journeys, optimize campaigns in real time, and unlock deep insights from data. You'll play a pivotal role in accelerating revenue, entering new markets, and turning our vision into global impact.

What You'll Do

• Operate as a key leader and set strategic long‑term marketing direction, priorities, metrics, goals, and overall roadmap to support Maropost's growth objectives.
• Build and lead a high‑performing marketing team across demand gen, content, brand, product marketing, and operations.
• Define and lead the marketing AI strategy in alignment with overall business goals.
• Develop, activate, and execute multi‑channel, integrated campaigns that build brand awareness and generate leads by leveraging digital, email, events, partner, and sales channels.
• Oversee the use of generative AI tools (e.g., for content writing, video creation, image generation) to scale content production.
• Identify opportunities to leverage AI/ML across the marketing funnel (e.g., customer segmentation, personalization, predictive analytics).
• Implement AI tools for multi‑channel attribution, budget allocation, and ROI optimization.
• Automate campaign management processes using AI where applicable.
• Continuously improve lead‑to‑customer conversion rates using data‑driven insights.
• Develop impactful communication channels and support a portfolio of new demand‑generation tactics.
• Develop and manage product launch strategies, go‑to‑market campaigns, and feature announcements.
• Own brand identity, messaging, and positioning to clearly differentiate in a competitive SaaS landscape.
• Prepare regular reports and presentations on marketing metrics for the executive team to be delivered weekly, quarterly and annually as part of the company planning and objective setting.
• Conduct market analysis and research while monitoring industry trends and competitor activities to identify challenges and opportunities for growth.
• Design and review the marketing department's budget, and its integration with other components of the company budget.

What You'll Need to Bring to Maropost

• 10+ years of marketing experience with a minimum of 5 years in a senior management role (Senior Director or VP).
• Proven success in B2B SaaS, PLG models, and multi‑product global environments, ideally with $80M+ in ARR.
• Proven experience integrating AI and machine learning into marketing strategy, operations, or MarTech ecosystems, with a strong understanding of how to apply AI tools for personalization, automation, customer insights, and campaign optimization.
• Proven track record of scaling a SaaS or eCommerce business, ideally to $100M+ ARR, through data‑driven, multi‑channel marketing strategies.
• Previous experience or in‑depth knowledge of international marketing strategy (NA, APAC, Europe).
• Proven capacity to develop and execute long‑term marketing strategies and drive PLG (product‑led growth).
• Solid knowledge of core marketing channels such as SEO, web analytics, events, PPC, etc.
• Experience with CRM software and digital marketing tools and techniques—HubSpot is our choice
• A bias for using data analytics (attribution mindset) in decision making combined with project management skills.
• Strategic mindset, with the ability to make impactful decisions.
• Bachelor's degree in marketing, communications, or relevant field.
• You exemplify Maropost's values:
  • Customer Obsessed
  • Extreme Urgency
  • Excellence
  • Resourceful

Message from the Founders

Maropost is looking for builders—people who want to drive our business forward at all costs to achieve the short‑ and long‑term outcomes that will bring us all success. If that isn't for you, that's okay; if it is, please get in touch with us