- Recommend, plan, write, and manage the strategy and execution of marketing communication campaigns and materials which include, but are not limited to email, social media, digital and video content, print collateral and promotional materials, and various sales support assets for use in prospecting activities, sponsorships, and on-site events.
- Identify potential prospecting and cross selling opportunities to exploit through marketing programs.
- Continually review marketing plans to ensure delivery of the appropriate suite of programs to our business partners in the most effective distribution channels.
- Establish, nurture, and enhance effective cross functional relationships across teams that include Line of Business Sales, Communications, Digital, Legal, Compliance, and more.
- Lead the creative development of marketing communication and sales support materials including suggesting alternative solutions to communication, design, and production issues.
- Participate in strategic planning activities as a member of planning teams and anticipate, recommend, and execute communication activity to support team objectives.
- Manage and maintain set budgets allocated to the execution of marketing/sales support initiatives.
- Track, analyze and report on the results of marketing communication/sales support initiatives.
- You have an innovative mindset to improve operational efficiencies and ability to influence change, with a primary focus on client needs.
- You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions and proactively propose solutions.
- You have strong communication skills to clearly convey messages and explore diverse points of view.
- You build trusting relationships and provide guidance to support the development of colleagues.
- You have five (5) years' experience in a marketing communication function with a proven ability to develop and execute marketing programs utilizing a variety of tactics and channels including multi-media (social media, paid digital advertising, website content and landing page development, video), direct marketing, sales collaterals, public relations, etc.
- You have a University Degree in marketing, communications, business, or a related field.
- You have experience leveraging digital marketing channels as part of programs and take an analytical approach to exploring alternative solutions when necessary.
- You have demonstrated skills in project management, marketing, and communications strategic planning, organizing and consensus building.
- You have knowledge of, or previous exposure to, the print production process and web communications management.
- You have proven ability to work effectively with key stakeholders to successfully manage delivery of work on-time and on-budget.
- Having experience in financial services/insurance is considered an asset.
- You will be subject to a background check as a condition of employment, in the event you are the successful candidate.
- Flexible work options and paid time off to support your personal and family needs.
- A holistic approach to your well-being that includes physical and mental health programs and a supportive workplace culture.
- Training and development opportunities to grow your career.
- A comprehensive total rewards package, including competitive salary.
- Volunteer opportunities to give back to your community.
Marketing Consultant, Group Home - Guelph, Canada - Co-operators
Description
Department: Marketing/Communications
Employment Type: Temporary Full-Time (6 months)
Work Model: Hybrid
Language: This role operates in English.
The Opportunity:
We are a leading Canadian financial services cooperative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.
Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.
As the Marketing Consultant you will be responsible for leading cross-functional marketing teams in the development of marketing plans and programs, specific to Group Home and Auto. You will oversee end-to-end development of marketing support materials and programs, direct creative and copy development and ensure seamless production and distribution functions. You will be responsible for creating and executing specific B2B and B2C communication programs to support the identified marketing plans as needed.
How you will create impact:
How you will succeed:
To join our team:
What you need to know:
What's in it for you?