Strategy Lead, Influencer Marketing - Toronto - AdParlor

    AdParlor
    AdParlor Toronto

    2 weeks ago

    Part time
    Description

    Overview

    This is a 3-6 Month Contract, part-time (20-hours/week), with the ability to scale. We're looking for a Strategy Lead, Influencer Marketing to turn client briefs into creator-led strategies that make people stop scrolling, start talking, and ultimately drive business outcomes. This role sits at the intersection of strategy, creativity, and culture, shaping how influencer marketing shows up across new business pitches and live client campaigns. You'll be responsible for ideating and crafting imaginative, insight-driven creator strategies and concepts that scale across platforms and funnel stages. You'll work within our broader Creator organization, rolling up to the VP, Client Strategy & Amplification, with direct oversight from the Director of Influencer Operations. Big ideas welcome. Wild ideas encouraged. Smart ideas required.

    Founded in 2008, AdParlor holds strategic partnerships with Meta, TikTok, Google, Snapchat, Pinterest, Twitter, and LinkedIn. AdParlor is a subsidiary of Fluent, the nation's largest performance marketing company (NASDAQ: FLNT) headquartered in New York City.

    What You'll Do

    • Translate client briefs into holistic influencer and creator strategies aligned to brand goals, audience insights, and platform dynamics
    • Develop compelling creator concepts, narratives, and content frameworks that can be activated across paid, organic, and amplification strategies
    • Lead strategic thinking for influencer-led new business pitches, including POVs, audience strategies, creator approaches, and measurement frameworks
    • Partner closely with Sales to support new business efforts by shaping pitch narratives, strategic recommendations, and creator-led solutions that drive client confidence and close opportunities
    • Collaborate cross-functionally with Influencer Operations, Paid Media, Client Strategy, and Sales to ensure ideas are executable, scalable, and performance-driven
    • Stay ahead of creator trends, platform shifts, and cultural moments, then actually apply them in ways that make sense for brands
    • Help elevate the strategic bar of the creator organization through frameworks, best practices, and thought leadership
    • Support existing client campaigns with ongoing strategic optimization and fresh creative thinking as programs evolve

    Requirements

    • 5-8+ years of experience in influencer marketing, creator strategy, or social strategy, ideally within an agency or fast-paced brand environment
    • Detail-oriented and able to prioritize multiple deliverables to hit tight deadlines
    • A proven ability to turn insights into smart, creative, and sellable strategies
    • Comfortable creating highly-visual presentation slides
    • Deep understanding of the creator ecosystem across platforms like TikTok, Instagram, YouTube, and emerging channels
    • Strong storytelling skills with the ability to clearly articulate strategy to internal teams, Sales partners, and client stakeholders within live pitches
    • Comfort balancing imagination with practicality. Big ideas that actually ship
    • Experience collaborating cross-functionally with operations, amplification, client services, and Sales teams
    • A point of view on where creator marketing is going, not just where it's been

    Why This Role Matters

    This role helps define how we win and retain clients through creator-first thinking. You'll directly influence how we show up in pitches, how Sales tells the story, and how brands activate creators in ways that feel authentic and drive results.

    Nice-to-Haves

    • Experience integrating creators into full-funnel or paid amplification strategies
    • Familiarity with creator measurement, performance signals, and reporting frameworks
    • A portfolio of past creator strategies or campaigns that made clients say "Yes... immediately."

    Benefits

    • Competitive compensation
    • Ample career and professional growth opportunities
    • Volunteer and philanthropic activities throughout the year
    • Educational and social events
    • The amazing opportunity to work for a high-flying performance marketing company

    Hourly Rate Range: $60 - $70 CAD per hour. The hourly rate range indicates the commensurate range for the skills and duties posted. Actual rates will vary based on factors including experience, expertise, specialized skillset, and location.

    At AdParlor, we are committed to building and fostering an environment where our employees feel included, valued, and heard. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes AdParlor so great. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.


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