Associate Brand Manager - Oakville, Canada - Andrew Peller Limited

Andrew Peller Limited

Verified Company

Oakville, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

#BeExtraordinary
At Andrew Peller Limited (APL), we deliver the perfect brand experience for every lifestyle, occasion, and generation. Through collaboration, open communication, honesty, drive to win, and accountability, we inspire teammates to be extraordinary every day.
Who We Are
We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking.
We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.

The Associate Brand Manager - Core Wines and Refreshments is dedicated to supporting marketing fundamentals, supporting brand creation, media budget management, and executing strategic marketing programs.

They will work with the Core Wines team while supporting APL's Refreshment portfolio. There is a focus on defined brand positioning, this role tracks initiatives, assesses ROI, and ensures accurate budget management. Collaboration with cross-functional teams is paramount for project success and adapting to strategic changes. The position involves continuous market, category, and brand analysis to inform future strategies.

The Associate Brand Manager takes ownership of project budgets, leads innovation efforts, and supports the execution of commercial plans for new and existing products.

This role will work from home and once a week you will be responsible for visiting and working with teams in office located at our Oakville and Grimsby offices.

Teammate will be responsible for

Focused on learning and acquiring marketing fundamentals including creation of advertising for in and out of store, media plan creation (understanding, budgeting, planning and analysis), developing and executing strategic consumer promotions, execution and analysis, equity building primary and secondary packaging development, market research
Executing within defined brand positioning to short and longterm marketing plans
Responsible for creating and executing of the consumer initiatives/ tactics in the marketing plan, tracking business impact, assessing ROI, and ensuring budgets are being managed accurately.
Collaborates with the cross functional team and works on bringing the team along with projects, changes in strategy.
Analysis ongoing market, category, and brand analysis to inform strategies and plans
Owns the budget for set projects and brands and follows budget stewardship and tracking.

Innovation

Responsible for leading the cross functional team to deliver innovation including line extensions and projects.
Support execution of commercial plans for new and existing products.
Accountable and responsible for planning, tracking and actualization for fiscal budgets for their team within guidelines set by senior Management including Packaging, Market Data, Market Research, Consumer Promotion & Advertising.

We are looking for a teammate with:

Experience and understanding across a breadth of core marketing fundamentals
Superior financial acumen and business owner mindset
A track record of taking business projects from concept to completion
Strong proven analytical skills and ability to turn complex data into hypothesis and make simple and clear recommendation
Working effectively with internal and external partners
Can work under tight timelines and manages own as well as direct reports and multifunctional team priorities
Influences across functions and all levels of Management through knowledge, critical thinking, and excellent communication skills
Ability to manage a broad range of projects from long term planning to short term crisis.
Must constantly have a proactive, take charge, actionoriented approach to spearhead development and implementation of multidimensional business projects.
Proficient in Microsoft platform; Excel, PowerPoint, and Word
Ability to learn internal data system to analyze data
Tableau
Some evening and weekend work as it relates to the wine industry and research

We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.

Accommodation:

Equal Opportunity Employment:

At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging.

We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.